Guides
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Shopify Conversion Guide
Most Shopify stores convert below where they should. Here's how to lift it.
Most Shopify stores convert below where they should. Here are the changes we make to close that gap.
Read the guideEmail Marketing Guide
Why are your email open rates tanking, even when the content is good?
Open rates sliding? Your subject lines aren't the problem. Here's what's actually killing your opens, and the exact playbook to fix it.
Read the guideCart Recovery Guide
Most carts get abandoned. Here's how to recover more of that revenue.
Most shopping carts get abandoned. Here are the exact tactics, from checkout fixes to email flows, that recover more of that lost revenue.
Read the guidePaid Media Guide
Spending more on ads won't fix your results. Here's what will.
Spending more on ads but results keep dropping? The problem isn't your budget, it's your structure. Here's the scaling playbook we use on larger accounts.
Read the guideEmail Deliverability Guide
Your emails aren't underperforming. They're going to spam.
Your emails are landing in spam and you don't even know it. Here's the technical checklist and sender reputation fixes to get back to the primary inbox.
Read the guideRetention Strategy Guide
Most brands pay too much for customers who only buy once. Here is what to change.
Here's the retention playbook, email flows, loyalty, and win-backs, that grows LTV.
Read the guideBFCM Strategy Guide
Stop. If you are planning BFCM at the last minute, you are already behind.
Here's the exact timeline, email flows, ad strategy, and site prep checklist we use with our eCommerce clients.
Read the guideAOV Growth Guide
A small lift in AOV on each month of orders shows up in what you keep for the year. Here's how to get it.
Your AOV is leaving money on the table. Here are 7 tested tactics, from bundling to threshold offers, that lift AOV without more traffic.
Read the guideEmail ROI Guide
Is your email channel driving revenue, or sitting as a side project? If not, here's what's missing.
Email should be a revenue channel for your store. If it's too low, your flows are broken.
Read the guideShopify Troubleshooting Guide
Your Shopify store isn't broken. It's making a short list of mistakes that kill conversions.
Traffic but no sales? Your Shopify store has conversion killers hiding in plain sight. Here are the 7 most common ones and exactly how to fix each.
Read the guideKlaviyo Setup Guide
Stores using Klaviyo properly drive revenue from email. Here's how to set it up right.
Step-by-step guide to setting up Klaviyo on your Shopify store, from installation to your first automated flow. Written by a Klaviyo Gold Partner.
Read the guideEmail Marketing Guide
Your open rates are dropping. And it's probably not your subject lines.
Email open rates too low? The fix isn't a better subject line, it's your sender reputation. Here's the exact playbook from a Klaviyo Gold Partner.
Read the guideEmail Retention Guide
You don't have an unsubscribe problem. You have a relevance problem.
Unsubscribe rate strong? You're not emailing too much, you're emailing the wrong people. Here's how to fix it without sending less.
Read the guideList Building Guide
The average eCommerce store converts too few visitors into email subscribers. Here's how to do better.
Growing your eCommerce email list from zero? Here is the playbook: popups, lead magnets, and signup strategies that convert visitors.
Read the guideEmail Automation Guide
Email flows generate email revenue. Most stores have them broken or missing.
The 7 email flows every eCommerce store needs, with exact timing, content, and structure. From a Klaviyo Gold Partner and the team behind 150+ eCommerce clients.
Read the guideEmail Segmentation Guide
Segmentation is the change that turns a quiet email channel into one that actually sells.
Sending the same email to everyone? Segmented campaigns drive much more revenue per send. Here's the exact segmentation playbook for Klaviyo.
Read the guideEmail Deliverability Guide
Stop. Before you send that first campaign, you need to warm up your domain.
New sending domain? Migrating to Klaviyo? Skip the warmup and you'll land in spam. Here's the exact 30-day warmup schedule from a Klaviyo Gold Partner.
Read the guideEmail Copywriting Guide
Short subject lines get higher open rates. Here's how to write them.
Subject lines under 40 characters get higher open rates. Here's the exact formula we use with clients, including Klaviyo accounts.
Read the guideEmail Performance Guide
People are opening your emails but not clicking. Why?
Getting opens but no clicks? Your email layout is the problem. Here's the eCommerce email design playbook that consistently drives clicks.
Read the guideSMS Marketing Guide
SMS gets opened. But set it up wrong and you'll get fined.
SMS has strong open rates and strong click rates. Here is how to set up SMS in Klaviyo: compliance, flows, and campaigns.
Read the guideShopify Growth Guide
Most Shopify stores leave conversions on the table. Here's how to beat that.
Shopify sales stuck? Here are the 6 highest-impact changes to drive more revenue, from traffic to conversion to retention. Real data from 150+ clients.
Read the guideCheckout Optimization Guide
Your checkout isn't losing customers because of price. It's losing them because of friction.
Your Shopify checkout is losing most carts. The fix isn't more marketing, it's fewer form fields. Here's the checkout optimization playbook.
Read the guideShopify Speed Guide
Every extra beat of load time costs you conversions. Here's how to fix it.
Every extra bit of load time costs you conversions. Here's how to speed up your Shopify store, apps, images, code, and the changes that actually move.
Read the guideShopify Plus Guide
Is Shopify Plus worth the monthly fee? That depends on what you do with it.
Thinking about Shopify Plus? Here's what you actually get, who it's for, and how to set it up right, from an agency that builds on Plus every day.
Read the guidePlatform Migration Guide
GOSH has worked with 150+ eCommerce clients. We work on Shopify migrations. The checklist below protects your rankings.
Migrating to Shopify from WooCommerce, Magento, or BigCommerce? Here's the complete checklist so you don't lose your rankings, data, or sanity.
Read the guideProduct Page Optimization
Shoppers say product page content is the deciding factor in their purchase. Most Shopify pages fail this test.
Your product page is where buying decisions happen. Here's the optimization checklist that lifts conversion rates, refined in live accounts.
Read the guideShopify Optimization Guide
Half your visitors leave without viewing a second page. What's driving them away?
Shopify bounce rate strong? Here's what's driving visitors away and the exact fixes that keep them on your site longer and buying more.
Read the guideAnalytics Setup Guide
You can't optimize what you can't measure. And most Shopify analytics setups are broken.
Most Shopify stores have broken analytics. Here's how to set up GA4, conversion tracking, and attribution so you actually know what's driving revenue.
Read the guideShopify Theme Guide
The theme you pick matters way less than what you do with it.
The best Shopify theme is the one you don't have to fight with. Here's how to pick a theme based on speed, features, and your actual business needs.
Read the guideShopify Payments Guide
Stop. If you're not using Shopify Payments, you're paying extra on every sale.
Using a third-party payment gateway on Shopify? You're paying extra per transaction. Here's how to set up Shopify Payments and save thousands.
Read the guideGoogle Ads Guide
Google Ads drives a large share of eCommerce product clicks. Here's how to make it profitable.
Google Ads drives a large share of eCommerce clicks. Here's the campaign structure, bidding strategy, and optimization playbook we use to scale profitably.
Read the guideMeta Ads Guide
Why do your Facebook ads get clicks but no sales?
Meta Ads not converting? Your creative is the problem, not your targeting. Here's the full-funnel Meta Ads playbook we use for eCommerce brands.
Read the guideTikTok Ads Guide
TikTok CPMs are still lower than Meta. The window is still open, but closing.
TikTok ads still run cheaper CPMs than Meta. Here's the starter playbook for eCommerce brands, setup, creative, and scaling.
Read the guideGrowth Efficiency Guide
eCommerce CAC has risen hard. Here's how to push yours back down.
CAC eating your margins? Here are 6 tested ways to lower acquisition costs without cutting ad spend, better creative, better targeting, better retention.
Read the guidePaid Media Guide
Your return problem isn't in your ad account. It's in your funnel.
Ad returns too low? The problem isn't your ads, it's probably your landing page, your AOV, or your tracking. Here's the full diagnostic playbook.
Read the guideRetargeting Guide
Most of your visitors leave without buying. Retargeting brings them back, at a fraction of prospecting cost.
Most visitors leave without buying. Retargeting brings them back at a fraction of prospecting cost.
Read the guideVideo Ads Guide
Why do your static ads get ignored while your competitor's videos get the click?
Video ads get much more clicks than static. Here's the formula, hooks, structure, and UGC production, that we use with clients.
Read the guideGoogle Shopping Guide
Google Shopping drives a large share of eCommerce ad clicks. Your feed determines whether you win or lose.
Google Shopping drives a large share of Google Ads clicks for eCommerce. Here's how to set up your feed, structure campaigns, and optimize for profitably.
Read the guideMeta Ads Scaling Guide
Most brands lose money when they scale Meta Ads too fast. Here's why, and how to avoid it.
Scaled your Meta budget and return dropped? Here's the exact framework we use to scale from a stable budget to a much larger one while maintaining.
Read the guideAttribution Guide
Your ad platforms are all lying to you. Here's how to find the truth.
Meta says profitable spend. Google says much higher. But total revenue didn't change. Your attribution is lying.
Read the guideeCommerce Strategy Guide
Brands that know their LTV can outspend competitors on acquisition by much higher. Most brands guess.
LTV determines how much you can spend to acquire customers. Here's the simple formula plus the advanced Klaviyo method, with real eCommerce examples.
Read the guideBrand Strategy Guide
Two stores sell the same t-shirt. One competes on price. The other competes on brand. The branded shirt outsells it.
Products are commodities. Brands are assets. Here's how to build a brand that commands premium pricing, earns loyalty, and survives competition.
Read the guideBFCM Strategy Guide
If you're not planning BFCM well ahead of the season, you're already behind.
BFCM is a huge slice of annual revenue for many stores. Here's the 90-day marketing plan, email, ads, site prep, that we use with clients.
Read the guideRetention Strategy Guide
Loyalty program members spend more per order. Most eCommerce loyalty programs still fail. Here's why.
Loyalty program members spend more than non-members. Here's how to build one that actually drives repeat purchases, not just collects points.
Read the guideeCommerce Operations Guide
The average eCommerce return rate is higher than most owners think. Here's how to fix it.
eCommerce returns eat margin. Here's how to cut returns without hurting conversion rates.
Read the guideRetention Guide
Only most first-time buyers make a second purchase. Here's how to change that.
Only most first-time buyers make a second purchase. Here's how to push that to a healthier range with email flows, loyalty programs, and retention.
Read the guidePricing Strategy Guide
Your products are probably priced too cheap. And it's costing you more than you think.
Your prices are probably too low. Here's the based on your data pricing framework that balances margins, perceived value, and competitive positioning.
Read the guideDTC Launch Guide
You have a great product. But a great product isn't a brand, and it definitely isn't a business yet.
Launching a direct-to-consumer brand? Here's the step-by-step playbook, from Shopify setup to first real revenue, used by brands we've helped launch.
Read the guideMarketing Strategy Guide
Most eCommerce brands don't have a marketing plan. They have a collection of random tactics.
Most eCommerce brands don't have a marketing plan. They have a list of things they tried. Here's how to build an actual strategy that drives predictable growth.
Read the guideMarketing Analytics Guide
Your ad platform says profitable spend. Your bank account disagrees. Here's how to find the real number.
Your ad platform says profitable spend but your bank account disagrees. Here is how to measure marketing ROI, with formulas and frameworks.
Read the guideeCommerce Startup Guide
Most new eCommerce stores fail. Here's how to be in the group that doesn't.
Most new eCommerce stores fail. Here's the step-by-step playbook from an agency that's launched stores for 150+ clients.
Read the guideNiche Research Guide
Still "thinking about" your niche? Here's why that indecision is costing you months.
Struggling to pick an eCommerce niche? Stop overthinking it. Here's the 6-step process we use with clients to find niches with real demand and real margins.
Read the guideProduct Sourcing Guide
GOSH has worked with 150+ eCommerce clients. We work on product sourcing. Bad sourcing kills more stores than bad marketing ever did.
Finding reliable suppliers is the make-or-break decision for your eCommerce business. Here's the sourcing playbook from the team behind 150+ eCommerce clients.
Read the guideeCommerce Pricing Guide
Copying competitor pricing is the fastest way to go broke. Here's what to do instead.
Your pricing probably isn't based on data, it's based on guesswork and competitor copying. Here's how to price for profit, not just sales.
Read the guideeCommerce Copywriting Guide
Many shoppers say product descriptions influence their purchase decision. Here's how to write ones that actually sell.
Your product descriptions are probably killing your conversion rate. Here's how to write descriptions that sell, with frameworks from 150+ clients.
Read the guideProduct Photography Guide
Would you buy something online if the photos looked like they were taken in a dimly lit bathroom?
Your product photos are your #1 conversion factor. Here's how to shoot photos that sell, even with a smartphone, from an agency behind 150+ clients.
Read the guideeCommerce Operations Guide
Stop treating returns as a loss. They're your second chance to earn a customer for life.
eCommerce returns eat margin. Here's how to reduce your return rate, streamline the process, and turn returns into repeat customers.
Read the guideeCommerce Operations Guide
Running out of your top product during BFCM costs sales you cannot get back. Don't be that store.
Stockouts cost you sales. Overstocking kills your cash flow. Here's the inventory management system that keeps your eCommerce store profitable.
Read the guideeCommerce Growth Guide
We've worked with 150+ clients. The ones who break through the plateau all do the same 7 things.
Stuck at a revenue plateau? Here's the playbook for scaling past it, from the team behind 150+ eCommerce clients.
Read the guideeCommerce Growth Guide
Your first marketing hire shouldn't be a "marketing manager." Here's why that kills growth.
Your first marketing hire will make or break growth. Here's how to choose agency, freelancer, or in-house.
Read the guideEmail List Growth Guide
Brands with an engaged list make email a revenue channel. Here's how to get there.
Your email list is your most valuable asset. Here's how to grow it from 0 to 10,000+ subscribers, with tactics from a Klaviyo Gold Partner.
Read the guideEmail Copywriting Guide
Your open rates are fine. So why is nobody clicking?
Your emails get opened but nobody clicks. The copy is the problem. Here's how to write eCommerce emails that drive clicks and revenue, not just opens.
Read the guideEmail Design Guide
Your emails look beautiful. They also don't convert. Let's fix that.
Pretty emails don't sell. Structured emails do. Here's how to design email templates that drive clicks and revenue, not just compliments.
Read the guideEmail Automation Guide
The top eCommerce brands generate email flow revenue from automations. Most stores are still far short.
Email automations should carry your email revenue on autopilot. Most stores are still far short.
Read the guideEmail Personalization Guide
"Hi {first_name}" is not personalization. Here's what actually moves the revenue needle.
Adding someone's first name isn't personalization. Here's how to build truly personalized email campaigns that drive much more revenue per send.
Read the guideEmail Analytics Guide
Still measuring success by open rates? That's like measuring your car by its paint color.
Open rates don't pay the bills. Here are the email marketing metrics that actually matter, and how to track them in Klaviyo.
Read the guideEmail Deliverability Guide
Google's threshold is a tight spam-rate threshold. Above that, they start throttling your emails. Here's how to fix it.
Spam rate strong? Your entire email channel is at risk. Here's the emergency playbook from a Klaviyo Gold Partner to fix it before Gmail buries you.
Read the guideEmail Revenue Guide
Top eCommerce brands drive email as a revenue channel. Where are you?
Email should be a revenue channel for your store. If you're below that, here's the playbook to close the gap, from a Klaviyo Gold Partner.
Read the guideEmail Strategy Guide
Email revenue does not grow from random newsletters. The strategy is the same every time.
Stop sending random emails. Here's how to build a complete email marketing strategy for eCommerce, from list growth to revenue optimization.
Read the guideEmail Platform Guide
Still on Mailchimp for your eCommerce store? Here's what that's costing you.
Klaviyo vs. Mailchimp vs. Omnisend, which email platform is right for your eCommerce store? Here's the honest breakdown from a Klaviyo Gold Partner.
Read the guideGoogle Ads Guide
Google Shopping ads reach people who are already searching for the product. Here's how to launch them right.
Google Ads captures people who are already searching for what you sell. Here's the setup guide from an agency managing $23M+ ad spend.
Read the guideFacebook Ads Guide
Why do your Facebook ads get clicks but no sales?
Your Facebook ads aren't converting because your creative, targeting, and funnel are broken.
Read the guideProduct SEO Guide
Your product pages are invisible to Google. Here's the checklist to fix that today.
Your product pages should rank on Google. Most don't because they're missing basic SEO. Here's the product page SEO checklist from 150+ clients.
Read the guideeCommerce Link Building Guide
Nobody links to product pages. Here's how to build backlinks that actually move your eCommerce rankings.
eCommerce stores struggle with backlinks because nobody links to product pages. Here's how to build authority links using content, PR, and partnerships.
Read the guideeCommerce SEO Guide
Most search queries in eCommerce are long-tail keywords, and they convert much better. Here's how to find them.
eCommerce keyword research is different from regular SEO. Here's how to find buyer-intent keywords that drive traffic AND sales, not just page views.
Read the guideAd Copywriting Guide
Your ad copy sounds exactly like your competitors. That's why nobody clicks.
Your ad copy sounds like every other brand. Here's how to write eCommerce ads that stop the scroll and drive purchases.
Read the guideAd Budget Guide
How much should you actually spend on ads? The answer is in your margins, not a blog post.
How much should you spend on ads? Here's the math-based approach to setting your eCommerce ad budget, no guessing involved.
Read the guideMarketing Analytics Guide
Most marketers can't prove their ROI. Don't be one of them.
Most marketers can't prove ROI. Here's how to build a marketing dashboard that ties spend to revenue, no ambiguity.
Read the guideMarketing Funnel Guide
Cold ads going straight to a product page? Here is the funnel step we would add.
Stop sending cold traffic to product pages. Here's how to build a funnel that turns strangers into customers.
Read the guideCompetitive Intelligence Guide
Copying your competitors is how you stay behind them. Here's what to do instead.
Stop copying competitors. Start learning from them. Here's the competitor research framework that reveals gaps you can exploit, not styles you should mimic.
Read the guideKlaviyo Audit Guide
Most Klaviyo accounts leave email revenue on the table. Here is exactly how to find what is broken.
Most Klaviyo accounts leave email revenue on the table. Here is the audit framework a Gold Partner uses to find what is broken.
Read the guideShopify Setup Guide
How many hours have you spent watching "Shopify tutorial" videos that never tell you what actually matters?
Setting up a Shopify store? Do it right from day one. This step-by-step guide covers theme, settings, payments, apps, and marketing setup, from an agency.
Read the guideEmail Popup Guide
Everyone hates popups. Everyone also converts visitors with them. Both things are true.
Popups are annoying, unless they work. Here's how to create email popups that capture visitors without tanking your user experience.
Read the guideBFCM Campaign Guide
Brands that start BFCM planning in August run a different playbook than brands that start in November. Here is the full playbook.
Brands that plan BFCM 90 days out earn much more than brands that scramble in November.
Read the guideProduct Feed Optimization
Your Google Shopping performance is only as good as your product feed. Most feeds are terrible.
Your product feed is the foundation of Google Shopping performance. Here's how to optimize titles, descriptions, images, and attributes for maximum impressions.
Read the guideShopify Landing Page Guide
Are you sending paid traffic to your homepage? That is like paying for a billboard that says "figure it out yourself."
Sending ad traffic to product pages? You're leaving money on the table. Here's how to build dedicated Shopify landing pages that convert much better.
Read the guideKlaviyo Flow Setup Guide
A thin Klaviyo setup leaves revenue on the table. Build the missing flows and email starts earning.
The 8 essential Klaviyo flows every eCommerce store needs, setup instructions, timing, copy frameworks, and performance ranges from a Gold Partner team.
Read the guideMeta Pixel Setup Guide
Your Facebook Pixel is either not installed, installed wrong, or missing the Conversions API. All three are costing you money.
Most Shopify Pixel setups are broken. Here is how to install the Pixel and Conversions API so Meta Ads optimize toward purchases.
Read the guideProduct Copywriting Guide
Your product descriptions read like ingredient labels. Here is how to write copy that actually makes people buy.
Your product descriptions are not selling because they describe features, not outcomes.
Read the guideGA4 Setup Guide
Most Shopify stores have Google Analytics misconfigured. Every decision you make from bad data is a bad decision.
Most Shopify stores have GA4 misconfigured. Here's the correct setup for enhanced eCommerce tracking, conversion events, and data you can actually.
Read the guideEmail Newsletter Guide
When was the last time you looked forward to a brand's email newsletter? Make yours that one.
Most eCommerce newsletters get deleted. Here's how to write newsletters that get strong open rates and actually drive revenue, not just inbox noise.
Read the guideInstagram Ads Guide
Most eCommerce brands waste their Instagram ad budget on traffic campaigns instead of conversion campaigns. Here is how to do it right.
Much of eCommerce Instagram ad budgets are wasted on wrong objectives, bad audiences, or weak creative.
Read the guideCart Recovery Guide
Most of your shopping carts are abandoned. A 3-email sequence recovers that revenue on autopilot.
Most eCommerce carts are abandoned. A 3-email sequence recovers that lost revenue automatically.
Read the guideShopify Collections Guide
Your Shopify collections are just product lists. They should be landing pages.
Most Shopify collections are product dumps with no strategy. Here is how to build collections that rank on Google and convert browsers into buyers.
Read the guideList Building Guide
You can build an email list from zero. Here is exactly how.
Starting with zero subscribers? Here's the playbook we use to build an email list for a new eCommerce brand, no paid list-building tools.
Read the guideRetargeting Guide
Most first-time visitors leave without buying. Retargeting is how you bring the interested ones back.
Most first-time visitors leave without buying. Retargeting brings them back at much higher the conversion rate of cold traffic.
Read the guideProduct Bundling Guide
What if your average customer spent more per order, without you spending a dollar more on ads?
Product bundles increase AOV when done right. Here's how to create, price, and promote bundles on Shopify that customers actually buy.
Read the guideSubscription Setup Guide
Subscription customers have much higher LTV. Setting up subscriptions on Shopify is a focused build, not a project that takes months.
Subscription customers have much higher LTV. Here is how to set up a Shopify subscription program with Recharge, product selection, and pricing.
Read the guideCheckout Optimization Guide
Most carts are abandoned, and most of that happens at checkout, the one step most stores never optimize.
Most eCommerce carts are abandoned at checkout. Here are the specific changes that reduce abandonment, tested on 150+ clients.
Read the guideEmail ROI Tracking Guide
Can you tell exactly how much revenue email generated last month? Not "approximately", exactly?
Can you tell your CEO exactly how much revenue email generated last month? If not, here is how to set up tracking that ties every email to dollars.
Read the guideEmail Open Rate Guide
Most eCommerce open rates are weaker than they should be. Here is exactly what stronger stores do differently.
Open rates declining? Here is the exact framework a Klaviyo Gold Partner uses to get them moving again.
Read the guideCart Abandonment Guide
What is your cart abandonment rate? If you do not know the number, it is probably strong. Here is how to fix it.
Most shopping carts are abandoned. Here are the checkout, shipping, payment, and recovery fixes that bring buyers back.
Read the guideAd Headline Guide
Your ad headline has a moment to stop the scroll. "Quality Products at Great Prices" is not stopping anyone.
Most ad headlines are features disguised as benefits. Here is the copywriting framework that produces headlines that actually convert.
Read the guideCustomer Persona Guide
Stop writing fiction. Your customer persona should come from purchase data, not a marketing workshop whiteboard.
Forget fictional personas. Here is how to build customer profiles from your actual purchase data, browse behaviour, and survey responses.
Read the guideAffiliate Programme Guide
Affiliate marketing is a sales channel. If you do not have a programme, that demand is going to your competitors.
Affiliate programmes drive eCommerce sales. Here is the step-by-step setup, platform, commission structure, recruitment, and fraud prevention.
Read the guideMobile Checkout Guide
Most of your traffic is mobile. Mobile converts worse than desktop. The problem is not your products, it is your checkout.
Most eCommerce traffic is mobile, but mobile converts worse than desktop. Here are the exact checkout fixes that close the gap.
Read the guideProduct Video Guide
When was the last time you bought a product online without watching a video? Your customers feel the same way.
Product videos lift conversion. Here is how to shoot them without a production budget, using your phone, natural light, and a simple framework.
Read the guideReferral Programme Guide
Referred customers have higher lifetime value and cost nothing to acquire. Your referral programme should be your best acquisition channel.
Referred customers stay longer and spend more. Here is how to build a referral programme your customers actually use.
Read the guideGoogle Merchant Center Guide
Is your product feed approved in Google Merchant Center? If you have never checked, your products are probably not showing in Shopping results.
Google Shopping drives a large share of retail search ad spend. Here is how to set up Merchant Center correctly, feed optimization, approvals, and common.
Read the guideSize Guide
Size-related returns account for a large share of eCommerce returns. A proper size guide cuts that problem down.
Size-related returns cost eCommerce brands real revenue. Here is how to build size guides that cut those returns and help conversion.
Read the guideAbout Page Guide
Your About page is your second most visited page. It reads like a press release. That is why it is not converting anyone.
Your About page is your 2nd most visited page and it reads like a Wikipedia entry. Here is how to write one that builds trust and drives sales.
Read the guideSMS Marketing Guide
SMS has a modest open rate and a modest click rate. Email does not come close. Here is how to set it up without getting sued.
SMS marketing gets opened and clicked. Here is how to set it up in Klaviyo: consent, flows, compliance, and revenue tracking.
Read the guideLoyalty Tiers Guide
Most loyalty programmes are participation trophies. They reward people for doing what they were going to do anyway. That is not loyalty, it is a discount programme.
Most loyalty programmes reward purchases people would make anyway. Here is how to build tiers that change customer behaviour and increase LTV.
Read the guidePre-Order Guide
Pre-orders let you sell the product before you manufacture a single unit. Here is the system that makes that work.
Pre-orders validate demand, generate cash flow, and create urgency. Here is how to run one that sells out before you manufacture.
Read the guideKlaviyo Segments Guide
Segmented emails generate far more revenue than blast emails. Your Klaviyo has a handful of segments. That is the problem.
Segmented emails generate far more revenue. Here is the exact segment architecture a Gold Partner builds for every eCommerce account.
Read the guideDiscount Code Guide
Are your discount codes driving new revenue or just subsidising purchases that would have happened at full price? Most brands do not know.
Discount codes can grow revenue or destroy margins. Here is how to create them strategically, types, timing, and the rules that protect your brand.
Read the guideWaitlist Guide
A waitlist that just says "be the first to know" converts poorly. A waitlist with a concrete incentive converts much better. Guess which one most brands build.
A waitlist without an incentive is a dead form. Here is how to build waitlist pages that collect emails, validate demand, and convert on launch day.
Read the guideCross-Sell Flow Guide
Cross-sell emails generate more revenue per customer. The product they should buy next is sitting in your data. Klaviyo knows what it is.
Cross-sell flows lift AOV by recommending complementary products after purchase. Here is the Klaviyo setup from trigger to optimisation.
Read the guideUnboxing Experience Guide
Your product might be incredible. But your customer's first physical interaction with your brand is a brown cardboard box. That is a problem.
A brown box with bubble wrap is not an experience. Here is how to design unboxing that drives social sharing, repeat purchases, and brand loyalty.
Read the guideWin-Back Flow Guide
It costs more to acquire a new customer than to win back a lapsing one. Your win-back flow should be one of your highest-priority automations.
Win-back flows recover lapsing customers. Here is the Klaviyo setup: timing, segmentation, a multi-stage sequence, and what to send first.
Read the guideWant us to implement this for you?
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