Klaviyo Gold Partner
Your email list is printing money. You just haven't turned on the machine yet.
This is where we started. This is what we know cold. We've managed 150+ Klaviyo accounts, driven $23M+ in email and SMS revenue, and turned email into the single most profitable channel for dozens of eCommerce brands. If your list isn't generating 30-40% of your total revenue, we need to talk.
$23M+
Email & SMS revenue driven
150+
Klaviyo accounts managed
Gold Partner
Klaviyo certified
38%
Avg revenue from email within 90 days
Most brands are leaving 6 figures on the table. Every year. From their own email list.
Here's what we see over and over again.
A brand comes to us doing $2M, $5M, $10M a year in revenue. They've got a list — maybe 30,000 subscribers, maybe 200,000. And email is contributing 10-15% of their total revenue. Sometimes less.
That number should be 30-40%.
And when we dig in, the reasons are always the same. Five basic flows that were set up two years ago and haven't been touched since. A welcome series that's one email with a discount code. No segmentation — the person who bought three times last month gets the same generic blast as the person who signed up yesterday and hasn't opened anything. Deliverability issues that nobody's noticed because nobody's checking.
The frustrating part? The subscribers are there. The purchase intent is there. The data is sitting right there in Klaviyo. It's just not being used.
So the list quietly bleeds value every single day. Not because the channel is broken. Because nobody built the machine.
That's the gap we fill.
Why we're not like the last email agency you hired
Look — there are a lot of “Klaviyo agencies” out there. Most of them set up 5 flows, send some campaigns, hand you a report full of open rates, and call it a day. We don't work like that.
Flow architecture — 15-20+ flows, not the standard 5
Most agencies build welcome, abandoned cart, browse abandonment, post-purchase, and win-back. That's the starter pack. We build the full engine: VIP tier flows, replenishment reminders, cross-sell sequences, sunset automations, birthday and anniversary flows, review request sequences, back-in-stock alerts, price drop notifications, shipping updates, loyalty program triggers, referral nudges, and more. Every touchpoint in the customer lifecycle has an automated flow behind it.
Segmentation that actually means something
We don't segment by “engaged” and “unengaged.” We build behavioral segments based on purchase frequency, average order value, product category affinity, browsing patterns, engagement recency, and predicted lifetime value. A VIP customer who buys monthly doesn't get the same message as a first-time visitor who browsed once. That level of specificity is where the revenue lives.
Deliverability obsession
None of this matters if your emails land in spam. We monitor inbox placement rates, sender reputation scores, bounce rates, and spam complaints across every major ISP. We set up proper authentication (SPF, DKIM, DMARC), manage sending infrastructure, run dedicated IP warm-ups when needed, and maintain list hygiene like our reputation depends on it — because it does. One client came to us with 40% of their emails going to spam. We fixed it in three weeks.
Revenue attribution — every dollar traced back to the source
We don't report on open rates and click rates and call it a day. We attribute revenue to every single flow and every single campaign. You know exactly which welcome email sequence generated how much revenue. Which cart abandonment flow converted at what rate. Which campaign drove the most first-time purchases vs. repeat purchases. The reporting tells a revenue story, not a vanity metric story.
Want to see what your Klaviyo account is leaving on the table?
Free audit. We'll pull the data and show you exactly where the gaps are.
Book NowCase Study
The Phoenix: From emails landing in spam to $1M+ in a single month
$1M+
BFCM revenue
277%
Email list growth
552%
Flow conversion increase
68%
Bounce rate decrease
The Phoenix is a health and wellness eCommerce brand that came to us two months before Black Friday with a problem: their emails were going to spam. Bounce rate through the roof. Spam complaints stacking up. The subscribers who did receive emails? They were all getting the same generic blast regardless of whether they'd bought five times or just signed up.
BFCM was eight weeks away. The biggest revenue window of the year. And their email channel was basically broken.
We did what we always do: started with the data. Fixed deliverability first — cleaned the list, removed hard bounces, sunset unengaged subscribers, set up SPF, DKIM, and DMARC. Then rebuilt segmentation from scratch based on purchase history, engagement recency, and product interest. Rewrote every automated flow. Built a three-phase BFCM strategy: October warm-up, November execution, December retention.
October closed at $552K — and that was just the warm-up. November crossed $1,000,250. December still pulled $639K. Flow conversions jumped 552.95%. That's not a spike — that's a machine.
Case Study
If It Barks: 24x ROI and tripled email revenue in 2 months
24x
ROI on email investment
3x
Email revenue in 2 months
2.7x
Total orders over 6 months
1.5x
Per-recipient flow revenue
If It Barks makes handmade dog collars and leashes. Over 2,000 five-star reviews. Incredible product, loyal customer base, and an email program that was doing absolutely nothing with any of it.
The welcome flow was a single discount code. No segmentation. Templates that looked like they were built in 2016. Pet parents don't just buy dog collars — they buy them because they love their dog. That's an emotional purchase. That's repeat-purchase gold. And the email channel was completely ignoring it.
We rebuilt the welcome series to tell the brand story — why handmade matters, how to measure for the perfect fit, the craftsmanship behind every collar. We put real customer photos and five-star reviews in every single email. Segmented by pet size, purchase history, and engagement level. Rebuilt every template mobile-first with clean layouts and clear CTAs.
Four weeks in, flow revenue doubled. By month two, total email revenue had tripled. 24x ROI on what they spent with us. Over six months, total orders increased 2.7x. Same list size. Way more revenue per person.
Case Study
TheLiquorStore.com: 296.9% YoY growth in their “dead” quarter
296.9%
YoY attributed revenue growth
328%
Flow revenue increase
234%
Campaign revenue increase
$103K
Attributed revenue in Q1
Q1 in liquor retail is supposed to be dead. January through March — post-holiday hangover, Dry January, everyone's tapped out. Every spirits retailer accepts it. We didn't.
TheLiquorStore.com is a Brooklyn-based retailer with a massive catalog — craft spirits, fine wines, everyday staples, limited releases. But their email strategy treated that entire catalog like one big undifferentiated blob. A whiskey collector and a wine enthusiast and a tequila fan all got the same email.
We carved the list into real behavioral segments by spirit preference. Each segment got content written specifically for them — the whiskey crowd got limited release alerts and tasting notes, the wine segment got food pairing guides and sommelier picks. SMS became the urgency-only channel for flash sales and limited inventory. And we built quarter-specific strategies so every quarter had its own plan, not just Q4.
Q1 2024 — traditionally the worst quarter in spirits retail — posted a 296.9% increase in attributed revenue year over year. Flow revenue grew 328%. Campaign revenue grew 234%. The “dead” quarter wasn't dead at all. It just needed a strategy.
Every flow we build (and why most agencies stop at 5)
Most agencies build a welcome series, abandoned cart, browse abandonment, post-purchase, and win-back. Then they move on to campaigns. That's the starter kit. Here's the full engine we build for every client:
Welcome Series (5-7 emails)
Not just a discount code. Brand story, social proof, product education, and a strategic first-purchase nudge. This flow alone drives 10-15% of total email revenue for most of our clients.
Abandoned Cart Recovery
Multi-step sequence with dynamic product blocks, review snippets, and urgency triggers. Segment-specific messaging — a first-time visitor gets a different approach than a returning customer.
Browse Abandonment
Triggered when someone views a product but doesn't add to cart. Subtle reminder with the exact product they were looking at, plus social proof from customers who bought it.
Post-Purchase Nurture
Shipping updates, usage tips, cross-sell recommendations based on what they bought, and a review request timed perfectly. Turns one-time buyers into repeat customers.
Win-Back Sequence
Tiered re-engagement for customers who haven't purchased in 30, 60, 90+ days. Each tier gets a different offer and angle. The 90-day win-back often generates the highest AOV.
VIP / Loyalty Tier Flows
Exclusive access, early drops, VIP-only discounts, and recognition emails for your top 10% of customers. These people drive 40-60% of your revenue — treat them accordingly.
Replenishment Reminders
Timed to product consumption cycles. If someone buys a 30-day supply of vitamins, they get a reminder on day 25. Simple, effective, and wildly profitable for consumable products.
Cross-Sell Sequences
Post-purchase flows that recommend complementary products based on what the customer just bought. "You bought the collar — here's the matching leash." Data-driven, not random.
Back-in-Stock Alerts
Automated notification when a sold-out product returns. These emails convert at 2-5x the rate of standard campaigns because the intent is already there.
Price Drop Notifications
Triggered when a product someone browsed or wishlisted goes on sale. Conversion rates on these are consistently among the highest of any flow we build.
Birthday & Anniversary Flows
Personal touches that drive real revenue. Birthday emails with exclusive offers consistently see 3-4x higher conversion rates than standard campaigns.
Review Request Sequence
Timed to arrive after the customer has had time to use the product. Includes a direct link to leave a review. Feeds your social proof engine and improves product pages.
Sunset / List Hygiene Flow
Automatically identifies and re-engages or removes subscribers who haven't interacted in 90+ days. Protects your deliverability and keeps your list healthy.
Referral Program Triggers
Post-purchase flows that prompt satisfied customers to refer friends. Timed after positive interactions (5-star review, repeat purchase, etc.).
New Product Launch Sequences
Multi-phase launch flows: teaser, early access for VIPs, general announcement, countdown, last chance. Builds anticipation and maximizes launch-day revenue.
Seasonal / Holiday Prep Flows
Automated gift guides, holiday countdowns, and seasonal recommendations that activate based on the calendar and the customer's purchase history.
Educational Content Drips
Long-form value sequences that build trust and authority. Product usage guides, industry insights, and expert tips that position your brand as the go-to in your category.
Re-Engagement for Non-Openers
Separate flow for subscribers who receive emails but never open them. Different subject line strategies, send time optimization, and last-chance messaging.
That's 18 flows. Running 24/7. Generating revenue while you sleep, while you're on vacation, while you're focused on the rest of your business. Most brands have 3-5 of these. The difference between 5 flows and 18 flows is usually six figures in annual revenue. At minimum.
Segmentation that turns one list into dozens of revenue streams
Here's a dirty secret about email marketing: most agencies segment by “engaged” and “unengaged.” Maybe they add “VIP.” That's it. Three segments. For an entire customer base.
That's not segmentation. That's a coin flip with one extra option.
Real segmentation — the kind that moves revenue — goes deeper. Way deeper. Here's what we build:
Behavioral Segments
Purchase frequency (one-time, occasional, regular, loyal). Engagement level (highly active, moderately engaged, at-risk, churned). Browse patterns (what categories and products they look at but don't buy). Cart behavior (serial abandoners vs. decisive buyers). These segments tell you where someone is in their relationship with your brand — and what message will move them forward.
Predictive Lifetime Value (LTV)
Using Klaviyo's predictive analytics, we segment by expected lifetime value. High-LTV customers get white-glove treatment — VIP access, exclusive offers, personalized recommendations. Lower-LTV customers get education, social proof, and strategic incentives to move them up. You invest the most attention where the most revenue lives.
RFM Analysis (Recency, Frequency, Monetary)
The classic framework, but actually implemented properly. We score every customer on how recently they purchased, how often they purchase, and how much they spend. Then we create dynamic segments that update automatically as behavior changes. A “champion” customer who suddenly goes quiet gets a different re-engagement approach than a “new customer” who just made their first purchase.
Product Category Affinity
What does this person actually care about? If someone only buys skincare products, stop sending them haircare promotions. If someone always browses the men's collection, don't send them women's new arrivals. Sounds obvious. Almost nobody does it because it requires building and maintaining dozens of dynamic segments. We do.
The result? Every subscriber gets messages that feel like they were written just for them. Not because we're using their first name in the subject line — because we actually know what they care about, where they are in the buying cycle, and what's most likely to convert them next.
That's why our clients' per-subscriber revenue is 2-3x higher than industry averages.
SMS marketing that doesn't annoy people
SMS is the most powerful — and most abused — channel in eCommerce marketing.
Done right, it has 98% open rates and drives immediate revenue. Done wrong, it tanks your subscriber count and gets you blocked. The difference is restraint.
Here's our philosophy: SMS is the urgency channel. Period. It's for things that matter right now — flash sales, back-in-stock alerts for products that genuinely sell out, limited drops, shipping updates, and time-sensitive offers. That's it.
We don't recycle email content into text messages. We don't send “check out our new blog post” over SMS. Every text message earns the interruption it creates.
The result? Our clients' SMS opt-out rates stay consistently below 2% — well under industry averages — while their SMS revenue per subscriber keeps climbing. Because when your audience trusts that a text from your brand means something worth reading, they actually read it.
What our SMS program includes:
Full Klaviyo SMS setup and integration
TCPA and GDPR compliance built in from day one
SMS-specific flows (cart recovery, shipping updates, flash sale alerts)
Subscriber acquisition through two-tap mobile popups
Quiet hours and frequency capping to protect the subscriber experience
Revenue attribution tracking per SMS flow and campaign
A/B testing on message copy, timing, and offer structure
Monthly SMS performance reporting tied to actual revenue
How we take your email from 10% to 30-40% of revenue
Here's the exact process. No mystery, no hand-waving.
Free Klaviyo Audit (Week 0)
We pull up your Klaviyo account and go through it together on a call. Current flow performance, deliverability health, list quality, segmentation gaps, revenue attribution. You'll know exactly where you stand and exactly what's leaving money on the table. No cost, no commitment.
Strategy & Roadmap (Weeks 1-2)
We build a custom strategy document: priority flows to build, segmentation architecture, campaign calendar, deliverability fixes, and a revenue projection based on your data. You sign off on the plan before we touch anything.
Build & Launch (Weeks 3-8)
Flow buildout, segment creation, template design, deliverability optimization, integration setup. We launch flows in priority order — highest revenue impact first. You start seeing results before we're even done building.
Ongoing Optimization (Month 3+)
Campaign execution, A/B testing, flow optimization, list hygiene, monthly performance reporting. This is where the compounding happens. Every month the system gets smarter, the segments get sharper, and the revenue grows.
Questions our best clients asked first
Real questions from real brand owners. If yours isn't here, ask us on the call.
Ready to turn your email list into your best revenue channel?
Book a free Klaviyo audit. We'll pull your data, show you exactly what's broken, and map out the fix. 15 minutes. No pitch deck.
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