Klaviyo Segments Guide
Segmented emails generate 760% more revenue than blast emails. Your Klaviyo has 3 segments. That is the problem.
The revenue difference between segmented and unsegmented email is 760%. Not 76%. Seven hundred and sixty percent. Yet the average Klaviyo account we audit has 3 segments: all subscribers, engaged 30 days, and maybe VIP.
Segmentation is the foundation of everything else in email marketing. Your flows, campaigns, and personalisation are only as good as your segments. This guide is the exact segment architecture we build for every Klaviyo account.
760%
More Revenue (Segmented)
25-40
Segments Per Account
150+
Accounts Managed
Gold
Klaviyo Partner
How to fix this — step by step
Build engagement tiers
Highly Engaged (opened/clicked 30 days). Engaged (30-90 days). At-Risk (90-180 days). Unengaged (180+ days). These determine who receives campaigns and at what frequency.
Create lifecycle segments
New subscriber (no purchase). First-time buyer. Repeat buyer (2+ orders). VIP (top 10% by LTV). At-risk (past purchase window). Churned (2x past expected order date). Each lifecycle stage gets different messaging.
Add purchase behaviour segments
Product category buyers. High-AOV buyers. Discount-only buyers. Bundle purchasers. These inform campaign targeting and offer strategy.
Enable predictive segments
Klaviyo predicts LTV, churn risk, and next order date. Build segments on predicted high-LTV (for VIP treatment) and rising churn risk (for proactive win-back). These are among the most valuable segments you can create.
Build campaign-specific segments
Sale shoppers. Product launch interested. Seasonal buyers. Category browsers. These temporary or campaign-specific segments improve targeting for individual sends.
Want us to handle this?
This segment architecture transforms your Klaviyo from a broadcast tool into a precision revenue engine. Every customer gets relevant messaging based on their actual behaviour and value.
If you want a Gold Partner team to build this segmentation for you — and the flows and campaigns that use it — that is exactly what we do.
Questions our best clients asked first
Segmentation is the foundation. Build it right.
Free segmentation audit. We will review your current Klaviyo segments and show you the architecture that will transform your email revenue.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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