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Klaviyo Pricing Calculator
Klaviyo bills on active profiles, and the tier jumps add up fast. Pick your list size and plan type to see your real 2026 monthly cost, then see what trimming the profiles who never open would save you.
How many active profiles do you have?
Email only, or email plus SMS?
Roughly how many SMS messages per month?
What share of your list opened or clicked in the last 90 days?
Estimated Klaviyo bill
$203/month
$2,436 per year
What's in this number
- · Email plan at 10,000 active profiles: $150/mo
- · SMS: $53/mo ($15 base + ~1 cent per US SMS beyond 1,250 included credits)
The part Klaviyo won't tell you
At your engagement level, suppressing dead profiles down to roughly 6,000 would drop your bill to about $163/mo. That is $480/year you are paying to email people who stopped reading.
Estimate based on Klaviyo's published 2026 tiers. Klaviyo bills on active profiles and steps pricing at each tier boundary, so your exact price lands at the tier covering your count. Suppressed and unsubscribed profiles stop counting once processed (allow up to 72 hours).
Get a free Klaviyo audit, we find the dead weightWhy your bill creeps up even when your revenue doesn't
Klaviyo turns auto-upgrade on by default and leaves auto-downgrade off. One list spike from a giveaway or a BFCM popup permanently raises your tier until you manually downgrade it. And every profile you can email counts toward billing, including the ones who have not opened anything in a year. Suppressed profiles stop counting once Klaviyo processes them, which takes up to 72 hours, so trim before your billing date, not on it. We wrote up the full teardown in our active profiles bill audit guide.
Paying for Klaviyo but not sure it's earning its keep?
The subscription is the small number. The real question is whether your flows and campaigns are pulling 30-40% of store revenue like they should. Book a free Klaviyo audit and we'll show you where the account is leaking, including the billing dead weight.
Related reading
Heading into BFCM?
Your list is about to grow fast, and so is your Klaviyo bill. Run the BFCM Readiness Scorecard to make sure the profiles you pay for in December actually bought something in November.