Free Tool · No Signup Required

Klaviyo Flow Grader

Tell us the honest state of your 8 core flows and we'll grade your flow architecture the way we grade it in an audit: weighted by how much revenue each flow typically carries, not treated as an equal checklist. You get a letter grade, a score, and a fix-first list in the order that recovers the most money.

Abandoned Cart

Typically 20-30% of flow revenue

Welcome Series

Typically 15-25% of flow revenue

Post-Purchase

Typically 10-18% of flow revenue

Browse Abandonment

Typically 8-15% of flow revenue

Win-Back

Typically 5-10% of flow revenue

VIP / Loyalty

Typically 3-8% of flow revenue

Price Drop

Typically 2-5% of flow revenue

Sunset

Small revenue, protects deliverability

What share of your email revenue comes from flows?

Your flow architecture grade

F17/100

Most of your flow revenue potential is currently uncollected. Start with the top item below; abandoned cart and welcome alone typically carry 40-55% of flow revenue.

Fix first, in this order

  1. 1. Abandoned Cart (a single email)
    Abandoned cart flow guide →
  2. 2. Post-Purchase (missing)
    Post-purchase flow guide →
  3. 3. Welcome Series (a single email)
    Welcome flow guide →

The flows vs campaigns split is the first thing we check in an audit. In Klaviyo: Analytics, then Attributed revenue, grouped by flow vs campaign. If nobody has checked it, that's usually where the leak is.

Weights follow the revenue share each flow typically carries in the Klaviyo accounts we manage across 150+ eCommerce brands, the same numbers we publish in our flow revenue benchmarks. A grade measures coverage; whether each flow actually performs is a revenue per recipient question, which is what an audit checks.

Get every flow graded against real numbers, free audit

Why the weighting matters more than the checklist

A brand with a strong abandoned cart flow and no sunset flow is in far better shape than a brand with the reverse, because cart recovery typically carries 20-30% of flow revenue while sunset carries 1-3%. Grading every flow equally hides that. The weights above come straight from our Klaviyo flow revenue benchmarks, the same numbers we publish for revenue per recipient and flow share across the accounts we manage.

A grade measures coverage. An audit measures performance.

This tool can tell you which flows exist and how built-out they are. It can't see whether your welcome series converts at $0.90 per recipient when it should be doing $3.00, or whether your cart flow fires late because of a trigger issue. That's what the free Klaviyo audit checks: a written audit of your actual account delivered within 48 hours, and you keep the findings whether we work together or not.

How the grading works

Each flow is rated 0-3: missing, one email, multi-email sequence, or multi-email and tested in the last six months. Each rating is multiplied by the flow's typical share of flow revenue from our published benchmarks, then normalized to a score out of 100. The fix-first list ranks flows by points missed, which is weight times the gap, so the flow at the top is the one where building or upgrading recovers the most revenue.

Get eCommerce marketing tactics in your inbox

One email per week. Real tactics from real campaigns. No fluff.