Free Tool · No Signup Required

BFCM Readiness Scorecard

Fifteen honest questions about your Klaviyo account, scored the way we score audits. Two minutes, no signup, and you'll know exactly which gap to close first before Black Friday. Your answers save in your browser, so you can come back as you fix things and watch the score climb.

List Growth & Capture

Is your signup popup converting at 4% or better?

Check the form submit rate in Klaviyo. Multi-step forms with a real offer get there.

Are you actively growing the list ahead of BFCM?

An early-access signup, a lead magnet, or a stepped-up capture push before November.

Are you collecting SMS opt-ins alongside email?

Compliant opt-in, growing before the season. SMS earns its keep during peak week.

Flow Coverage

Is your welcome flow 4 or more emails?

One discount-delivery email is not a welcome flow. Offer, story, objections, proof.

Does cart recovery cover browse, add-to-cart, and checkout?

A single Started Checkout flow misses the two bigger abandoner pools.

Are post-purchase and win-back flows built and live?

The flows that turn BFCM first-time buyers into second orders.

Do you have a plan to adjust flows for BFCM week?

Evergreen discounts colliding with site-wide sale offers confuse buyers and cost margin.

Deliverability & Hygiene

Do campaigns go to engagement tiers, not the whole list?

Whole-list sending in Q4 is how accounts end up in spam by Black Friday.

Have you run list cleaning or a sunset flow in the last 90 days?

Unengaged profiles drag down the signals that decide inbox placement.

Is your dedicated sending domain warm and healthy?

Open rates steady, spam complaints low, no recent deliverability scares.

Paid Ads Sync

Are Klaviyo segments synced to Meta and Google?

Audience syncs on both platforms, feeding retargeting and lookalikes.

Are recent purchasers excluded from acquisition ads?

Paying peak-season CPMs to re-acquire yesterday’s customers is the most common leak we find.

Campaign Plan & Measurement

Is your BFCM campaign calendar drafted before November?

Send dates, segments, and subject lines planned, not improvised during peak week.

Is your offer strategy decided?

Site-wide percentage, tiered spend thresholds, exclusions, and when early access opens.

Can you measure email revenue properly?

UTM discipline plus revenue per recipient, not just open rates.

Your BFCM readiness score

0/100

0 of 15 answered. The score updates as you go; answer everything for the full picture.

Get the full audit free, scored for youBook a 30-minute BFCM readiness call

Why the timing matters more than the score

Almost everything this scorecard checks needs lead time. Deliverability warms up over weeks, not days. Popups compound: every week a weak form runs is BFCM audience you never captured. Flows need testing traffic before peak week. That's why our BFCM playbook starts in September. A 60 in August is fixable. A 60 in mid-November mostly isn't.

Want the score checked against your actual account?

Self-assessment has a blind spot: the leaks you can't see from the inside. Our free Klaviyo audit opens the account, checks everything above plus the deliverability and segmentation layers underneath, and hands you a prioritized fix list. We published the seven leaks we find most often if you want to see what that looks like.

How the scoring works

Each question scores 2 for yes, 1 for partially, 0 for no, weighted equally across five categories: list growth, flow coverage, deliverability, paid ads sync, and campaign planning. The "fix first" panel ranks your weakest categories and links the guide that closes each gap, in the same priority order we use in real audits.

Get eCommerce marketing tactics in your inbox

One email per week. Real tactics from real campaigns. No fluff.