Blog
eCommerce marketing insights. Strategies that work, tactics we've tested.
Klaviyo Integrations: 10 Tools DTC Brands Use in 2026
After auditing 150+ Klaviyo accounts, these 10 integrations—Shopify, Recharge, Gorgias, Yotpo, and more—unlock the retention data DTC brands need to scale.
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Klaviyo and GDPR: What eCommerce Brands Actually Need to Do
GDPR compliance in Klaviyo is simpler than lawyers make it sound but more important than most brands realize.
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Klaviyo for Shopify Plus: Advanced Strategies for
Klaviyo basics won't cut it for Shopify Plus. Here are the advanced strategies — custom events, Shopify Flow, B2B, multi-currency — that scale with you.
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2026 Klaviyo Flow Revenue Benchmarks — Real Numbers from 150+ DTC Stores
Klaviyo flow benchmarks from 150+ DTC stores we manage. RPR by flow, revenue by industry, what "good" looks like for fashion, beauty, supplements, and food. Data from 2025-2026 accounts. Not Klaviyo's blended stats — ours.
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Mastering Klaviyo Profile Properties for Better Segmentation
Profile properties in Klaviyo hold the data that powers your segmentation. Here's how to collect, organize, and use them for more targeted email marketing.
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The Klaviyo Deliverability Checklist We Run Every Month
Deliverability is the foundation of email revenue. Here's the exact monthly checklist we run for every Klaviyo account we manage to keep emails landing in…
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Dynamic Content in Klaviyo: Personalization That Actually
Stop sending the same email to everyone. Here's how we use Klaviyo's dynamic content blocks to personalize emails at scale and drive 30-50% more revenue per…
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Your Klaviyo Emails Are Going to Spam. Here's How to Fix It.
Bad deliverability kills email revenue silently. Here's how to fix your Klaviyo sender reputation, warm up properly, and stay out of spam folders.
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Localizing Emails in Klaviyo for International Markets
Sending the same email to customers in 10 countries? Here's how to localize your Klaviyo emails for international markets without building 10 separate programs.
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Klaviyo Custom Properties: Track Anything, Segment
Custom properties in Klaviyo let you track data points that the default integration misses. Here's how to set them up and use them to build segments and…
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Send Time Optimization in Klaviyo
How Klaviyo's Smart Send Time works, when to use it, when to override it, and how to find the best send times for your specific audience.
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Cross-Sell Flows That Don't Feel Pushy
Cross-sell emails can feel spammy or they can feel helpful. Here's how to build Klaviyo cross-sell flows that customers actually appreciate — and buy from.
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Klaviyo Integrations & Custom API Setup (2026 Guide)
Complete guide to Klaviyo integrations and custom API setup for Shopify brands — Shopify, Recharge, subscription tools, and custom event tracking. From a Gold Partner.
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Conditional Splits in Klaviyo: The Advanced Tactic That
Generic flows leave money on the table. Here's exactly how we use conditional splits in Klaviyo to personalize automations and double flow revenue for 150+…
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Klaviyo Catalog Feeds: How to Set Up Product
Klaviyo's catalog feed powers product recommendations across emails and flows. Most brands set it up wrong and wonder why their recommendations don't…
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How to Build a Klaviyo Campaign Calendar That Drives
Consistent email revenue comes from a planned campaign calendar, not last-minute sends. Here's how to build a Klaviyo campaign calendar that keeps revenue…
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Browse Abandonment Flows: The Revenue Source 90% of Stores
Browse abandonment flows can drive 5-15% of your email revenue. Most stores don't have one. Here's exactly how to build it in Klaviyo step by step.
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Birthday Flows in Klaviyo: Small Investment, Outsized
Birthday emails have the highest open rates and conversion rates of any automated flow. Here's how to build a Klaviyo birthday flow that actually drives…
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