Blog
eCommerce marketing insights. Strategies that work, tactics we've tested.
The BFCM Email Strategy That Generated $1M+ for a Single
The exact Klaviyo BFCM playbook we used to drive $1M+ for one brand. Pre-BFCM warmup, day-of cadence, post-BFCM retention — all of it.
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Building a Klaviyo Template Library That Saves Hours Every
Stop rebuilding emails from scratch. Here's how to create a Klaviyo template library with reusable blocks, consistent branding, and fast campaign creation.
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Back-in-Stock Flows: The Easiest Revenue You're Not
Most Shopify stores lose thousands when products sell out. Here's how to build a Klaviyo back-in-stock flow that captures demand and converts it into…
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Anniversary Flows: Celebrate Your Customers and They'll
Customer anniversary emails are one of the highest-converting automated flows in Klaviyo. Here's how to build one that drives repeat purchases and loyalty.
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Deliverability Tools That Work with Klaviyo
Your emails are landing in spam and Klaviyo can't tell you why. Here are the external deliverability tools that diagnose the problem and fix it.
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How Much Does a Klaviyo Agency Cost? Real Pricing Breakdown
Wondering what a Klaviyo agency actually costs? Here's a transparent breakdown of pricing models, what you get at each tier, and how to avoid overpaying.
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Klaviyo Reporting: The 7 Reports That Actually Matter
Klaviyo has dozens of reports. Most of them are noise. Here are the 7 reports that tell you if your email program is healthy, growing, and making money.
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Klaviyo Abandoned Cart Flow: 1h/24h/48h Timing (2026)
After 150+ Klaviyo audits, 80% of cart flows leak revenue. Here's the exact 1h/24h/48h/72h timing + discount ladder DTC brands use to recover 5-10%.
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Every Klaviyo Metric Explained
Klaviyo shows you dozens of metrics. Here's what each one means, what benchmarks to aim for, and which ones actually matter for revenue growth.
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How to A/B Test in Klaviyo Without Wasting 3 Months
Most Klaviyo A/B tests are useless. Here's what to test first, how to get valid results fast, and the mistakes that waste months of your time.
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Every Klaviyo Flow Trigger Explained
A complete guide to every flow trigger available in Klaviyo. What each one does, when it fires, and the flows you should build around each trigger.
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The 5-Email Welcome Sequence We Use for Every eCommerce
Our exact 5-email welcome flow template — timing, subject lines, body copy, and the psychology behind each one. Free to use.
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How Klaviyo Product Recommendations Work
Inside Klaviyo's product recommendation engine. How it picks products, the different recommendation types, and how to configure them for maximum revenue.
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Building Klaviyo Email Templates: Design Principles
Beautiful emails that do not convert are a waste of time. Here are the design principles that make Klaviyo email templates both good-looking and profitable.
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Email Marketing ROI: How to Calculate It and What Good
A practical guide to measuring email marketing ROI with real benchmarks from 150+ eCommerce brands. Includes formulas and examples.
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Plain Text Klaviyo Emails: 3-5x More Replies (2026 Guide)
Plain text emails in Klaviyo pull 3-5x more replies and sometimes beat designed campaigns by 20-30%. When to use them, when to skip them, and how to build them.
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Segments vs Lists in Klaviyo: The Definitive Answer
Lists are static. Segments are dynamic. Here's exactly when to use each in Klaviyo and why getting this wrong tanks your email performance.
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Animation in Klaviyo Emails: When It Works
Animated GIFs in emails can boost engagement or tank your deliverability. Here's when to use them, when to skip them, and how to do it right in Klaviyo.
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