The GOSH Blog
eCommerce marketing insights.
Strategies that work, tactics we've tested.
Zero-Party Data Collection via Klaviyo
How to collect zero-party data through Klaviyo forms, quizzes, and flows, then use it to personalize emails, segment customers, and increase revenue.
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The Holiday Email Prep Checklist
Black Friday is won or lost in June. Here's the complete Klaviyo holiday prep checklist, list building, flow optimization, campaign calendar, and…
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Klaviyo Consent Management: GDPR, TCPA & 2026 EU Rules
France and Italy now require consent before Klaviyo pixels fire. The consent setup that keeps DTC brands compliant across GDPR, TCPA and SMS without killing list growth.
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UTM Tracking in Klaviyo: Getting Credit for Every Dollar
Without proper UTM parameters, your email revenue shows up as direct traffic in Google Analytics. Here's how to set up UTM tracking in Klaviyo so email gets…
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Email Accessibility in Klaviyo
How to make your Klaviyo emails accessible to everyone. Alt text, color contrast, screen reader compatibility, and the fixes that take 5 minutes but reach…
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Revenue Per Recipient: The One Klaviyo Metric That Tells
Why revenue per recipient is the single most important metric in your Klaviyo account: how to calculate it, what good looks like, and how to systematically…
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The Pre-Send Checklist for Every Klaviyo Email
One broken link or wrong segment can ruin a campaign. Here's the quality assurance checklist we run before sending every email in Klaviyo.
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Image Optimization in Klaviyo Emails
Heavy images kill your email performance. Here's exactly how to optimize images in Klaviyo for faster load times, better deliverability, and higher engagement.
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Holiday Email Templates That Actually Drive Revenue
Stop guessing on holiday emails. Here are the exact templates, subject lines, and send schedules we use for holiday email campaigns…
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How to Warm Up a New Email Domain in Klaviyo
Step-by-step guide to warming up a new sending domain in Klaviyo. Protect your deliverability, avoid spam folders, and build sender reputation the right way.
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What Goes in Your Email Footer Matters More Than You Think
Your email footer isn't just legal compliance. It's a conversion tool, trust builder, and navigation hub. Here's how to design a Klaviyo footer that works.
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How to Find Your Optimal Email Frequency
Too many emails and people unsubscribe. Too few and they forget you. Here's how to test your way to the perfect sending frequency in Klaviyo.
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The Year-in-Review Email: How to Turn Data Into Your Best
How to build a year-in-review email campaign in Klaviyo that drives engagement, reactivates dormant subscribers, and generates revenue, with templates…
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How Often Should You Email Your List? The Real Answer
The 'right' email frequency isn't what most marketers think. Here's how to find your sweet spot using data, not guesswork, and stop leaving revenue on the…
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eCommerce Email Design in 2026
Email design trends shift fast. The heavy HTML templates that worked two years ago now kill deliverability.
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Klaviyo Suppression Lists: How to Manage Them Without Losses
How Klaviyo suppression works, when profiles get suppressed, how to bulk suppress or unsuppress safely, and how to protect deliverability and compliance.
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Triggered vs Scheduled Emails in Klaviyo: When to Use Each
Triggered emails fire based on customer behavior. Scheduled emails go out on a calendar. Here's when each type is the right choice and how to set them up in…
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Conditional Content Blocks in Klaviyo
How to use Klaviyo's conditional content blocks to personalize emails based on customer data. Show different products, copy, and CTAs to different segments…
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