The GOSH Blog
eCommerce marketing insights.
Strategies that work, tactics we've tested.
What Good Ecommerce Agency Reporting Looks Like (Template)
See what a useful ecommerce agency report includes beyond ROAS: blended MER, CAC, contribution margin, holdouts, and a copyable marketing report template.
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How to Increase Repeat Purchase Rate on Shopify (By Purchase Cycle)
Increase repeat purchase rate on Shopify. Calculate time between orders, trigger the second purchase by cycle, turn one-time buyers into repeat customers.
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How to Choose a Klaviyo Agency: 15 Questions
Evaluating Klaviyo agencies? Here are the 15 questions that separate real expertise from pitch decks, plus red flags to walk away from.
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Holiday 2026 Forecast: An October Plan for Shopify Brands
Adobe forecasts $275.1B in US online holiday sales for 2026, up 6.7%. Here's what the numbers mean for a Shopify brand and the 8-week plan to act on them.
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BFCM Meaning: What It Stands For and the 2026 Dates
BFCM stands for Black Friday Cyber Monday. Here's what the acronym covers, the exact 2026 dates, and the prep timeline eCommerce brands actually follow.
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Email Marketing for Pet Brands: The Klaviyo Playbook
What actually works in pet eCommerce email. The flows, segments, and SMS strategy behind a 24x ROI and a near-$900K Klaviyo year for two pet brands.
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Best DTC Growth Agencies 2026: Ranked
Compare 9 DTC growth agencies for 2026 by pricing, team size and who they fit, from $1,500/mo to $100,000+. How to pick by revenue stage and channel mix.
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Meta's AI Auto-Enrollment Is a Brand Control Crisis
Meta auto-enrolled REI into AI ad tools without consent. Here's what it means for DTC brands, your creative control, and what to do right now.
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How to Get Your First 1,000 eCommerce Customers
The first 1,000 customers are the hardest. Here's the playbook for going from zero to a real customer base without burning through your savings on ads.
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Marketing During a Downturn: eCommerce Survival Guide
Economic downturns kill brands that panic and reward brands that adapt. Here's how to adjust your marketing strategy when consumer spending contracts.
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Customer Segmentation 101 for eCommerce
The beginner-to-advanced guide to eCommerce customer segmentation. RFM analysis, behavioral segments, lifecycle stages, and how to use segments to drive…
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User Testing Your eCommerce Store on a Budget
You don't need a $50K research budget to find UX problems. Here's how to run user testing that reveals conversion killers for under $500.
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TikTok Organic for eCommerce: Free Traffic Strategy
TikTok organic reach is still unmatched. Here's how eCommerce brands are getting millions of views and driving store traffic without spending a dollar on ads.
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The Psychology of Cross-Selling in eCommerce
Why customers buy more when you suggest the right products at the right time. The psychology behind cross-selling and how to apply it to your store.
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Brand Ambassador Programs for eCommerce
Brand ambassadors generate content, drive sales, and build community at a fraction of influencer costs. Here's how to build a program that works.
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Building a Customer Feedback Loop
How to systematically collect, organize, and act on customer feedback in eCommerce. Surveys, reviews, support data, and turning feedback into revenue.
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Marketing Seasonal Products Year-Round
Selling seasonal products does not mean seasonal revenue. Here's how to generate consistent income from products tied to specific times of year.
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Customer Win-Back Strategies Beyond Email
Your winback flow is only reaching people who open emails. Here's the multi-channel win-back system that brings lapsed customers back through ads, SMS…
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