The GOSH Blog
eCommerce marketing insights.
Strategies that work, tactics we've tested.
The Seasonal Email Calendar Every eCommerce Store Needs
Planning your email calendar by season prevents last-minute scrambling and maximizes revenue during peak buying periods. Here's the complete template.
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Building a Custom Klaviyo Reporting Dashboard
How to build a Klaviyo reporting dashboard that shows the metrics that matter. Flow performance, campaign ROI, list health, and the numbers your CEO…
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Klaviyo Setup for Shopify: Complete Tutorial
Full walkthrough of setting up Klaviyo for your Shopify store, account creation, integration, your first 5 flows, segmentation basics, and the mistakes…
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What Klaviyo Account Audits Reveal About Flows
After auditing 100+ Klaviyo accounts across every eCommerce vertical, these are the 5 mistakes I see over and over, and exactly how to fix each one.
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What % of Revenue Should Come From Email? 20-30%
Email should drive 20-30% of eCommerce revenue, top performers hit 40%+. Real benchmarks by industry, how to calculate yours, and how to raise it.
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The BFCM Email Strategy That Made $1.6M in One Month
The exact 3-phase BFCM email strategy we used to generate $1.64M in a single month for one brand. Pre-BFCM warm-up, BFCM week execution, and post-BFCM…
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Reading Klaviyo A/B Test Results Correctly
Most brands run A/B tests in Klaviyo but misread the results. Here's how to determine statistical significance and avoid the common mistakes that lead to…
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Klaviyo Profiles: Everything You Can Track About a Customer
Klaviyo profiles hold more data than most brands realize. Here's everything you can store, how to use it for segmentation, and the custom properties that…
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Unique Coupon Codes in Klaviyo Flows
How to generate and use unique coupon codes in Klaviyo flows. Setup, expiration strategies, common mistakes, and when to use unique vs static codes.
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Gmail's 2026 Bulk Sender Rules Are Now Enforced.
As of November 2025, Gmail rejects non-compliant bulk email permanently. Most Shopify brands using Klaviyo, HubSpot, or multiple sending tools are failing…
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Countdown Timers in Klaviyo Emails
Countdown timers create urgency that drives conversions. But use them wrong and you train customers to ignore every deadline you set. Here's the right approach.
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Klarna Replaced 700 Customer Service Agents With AI.
Klarna's AI handled 2.3M chats and saved $40M. Then quality cratered, customers revolted, and the CEO admitted 'we went too far.' Here's the actual playbook…
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Smart Sending in Klaviyo: When to Use It
What Klaviyo's Smart Sending feature does, when to enable it, when to disable it, and the revenue impact of getting it wrong.
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Managing Multiple Shopify Stores in Klaviyo
Running multiple Shopify stores? Here's how to manage them in Klaviyo, shared account vs. separate accounts, unified profiles, and cross-store marketing…
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Klaviyo Year-End Review: Analyzing Your Email Performance
The year is ending. Here's exactly how to audit your Klaviyo account, identify what worked, what didn't, and build a data-driven email strategy for next year.
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Custom Events in Klaviyo API: Track Beyond Purchases
Klaviyo's API lets you track custom events that power smarter flows and segments. Here's how to set up custom event tracking for advanced automation.
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The Win-Back Flow That Saves 15% of Churning Customers
Most win-back flows are glorified discount blasts. Here's the exact Klaviyo win-back sequence we use to recover 15% of lapsed customers for 150+ brands.
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How to Build a Klaviyo Welcome Flow That Converts (Not Just
Most Klaviyo welcome flows are glorified 'thanks for signing up' emails. Here's the exact structure that drives 3-5x more revenue from new subscribers.
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