Blog
eCommerce marketing insights. Strategies that work, tactics we've tested.
Revenue Per Recipient: The One Klaviyo Metric That Tells
Why revenue per recipient is the single most important metric in your Klaviyo account — how to calculate it, what good looks like, and how to systematically…
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How to Market Around Inventory
Your inventory tells a marketing story most brands ignore. Here's how to turn low stock into urgency, overstock into campaigns, and seasonal shifts into…
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The Pre-Send Checklist for Every Klaviyo Email
One broken link or wrong segment can ruin a campaign. Here's the quality assurance checklist we run before sending every email in Klaviyo.
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Influencer Marketing for eCommerce: What Actually Drives
Most influencer campaigns generate awareness but zero trackable revenue. Here's how to structure deals, pick creators, and measure ROI that actually matters.
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Multi-Channel Selling with Shopify: Expand Without the Chaos
Shopify connects to Amazon, TikTok Shop, Instagram, and more. Here's how to sell on multiple channels without inventory nightmares and operational headaches.
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The 2026 eCommerce Marketing Calendar
Plan your entire 2026 marketing calendar. Every key date, promotion window, and prep timeline for eCommerce brands.
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Image Optimization in Klaviyo Emails
Heavy images kill your email performance. Here's exactly how to optimize images in Klaviyo for faster load times, better deliverability, and higher engagement.
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Holiday Email Templates That Actually Drive Revenue
Stop guessing on holiday emails. Here are the exact templates, subject lines, and send schedules we use to drive $2M+ in holiday email revenue across 150+…
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How to Warm Up a New Email Domain in Klaviyo
Step-by-step guide to warming up a new sending domain in Klaviyo. Protect your deliverability, avoid spam folders, and build sender reputation the right way.
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Google Ads for eCommerce: A No-BS Guide to Profitable
Most eCommerce Google Ads accounts waste 30-40% of budget. Here's how to structure campaigns, fix wasted spend, and scale profitably in 2026.
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What Goes in Your Email Footer Matters More Than You Think
Your email footer isn't just legal compliance. It's a conversion tool, trust builder, and navigation hub. Here's how to design a Klaviyo footer that works.
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How to Find Your Optimal Email Frequency
Too many emails and people unsubscribe. Too few and they forget you. Here's how to test your way to the perfect sending frequency in Klaviyo.
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Gift Card Strategy: The Revenue Channel Nobody Optimizes
Gift cards are the most overlooked revenue channel in eCommerce. They bring in new customers, increase AOV, and a percentage is never redeemed.
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The Year-in-Review Email: How to Turn Data Into Your Best
How to build a year-in-review email campaign in Klaviyo that drives engagement, reactivates dormant subscribers, and generates revenue — with templates…
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Cause Marketing for eCommerce
Cause marketing can build loyalty and drive revenue — or it can backfire spectacularly. Here's how eCommerce brands do it right without looking performative.
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Flash Sales for eCommerce: How to Run Them Without Training
Flash sales drive big revenue spikes. They also train customers to never buy at full price. Here's how to run flash sales that grow revenue without…
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Exit Intent Strategies That Recover Revenue Without Being
Exit intent popups can save abandoned revenue or torch your brand. Here's how to build exit intent strategies that actually convert without making visitors…
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The 5 Retention Metrics Every eCommerce Store Should Track
Most stores obsess over acquisition metrics and ignore retention. Here are the 5 retention metrics that actually predict long-term revenue growth.
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