Blog
eCommerce marketing insights. Strategies that work, tactics we've tested.
Urgency Tactics That Work Without Being Sleazy
How to create genuine urgency in eCommerce without fake countdown timers or manipulative tactics. Real scarcity, honest deadlines, and conversion drivers…
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What Percentage of Revenue Should Come from Email?
Is 20% of revenue from email good or terrible? Real benchmarks by industry, store size, and what top-performing brands actually hit in 2026.
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Shopify Header Design That Converts
Your header is the most viewed section of your Shopify store and probably the least optimized. Here's how to design a header that drives navigation, trust…
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How Often Should You Email Your List? The Real Answer
The 'right' email frequency isn't what most marketers think. Here's how to find your sweet spot using data, not guesswork, and stop leaving revenue on the…
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Product Sampling as Marketing
How to use product sampling as a customer acquisition and retention channel. The math, the logistics, and the brands doing it right.
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Customer Journey Mapping for eCommerce
Most eCommerce brands guess what their customers experience. Journey mapping replaces guessing with data.
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eCommerce Email Design in 2026
Email design trends shift fast. The heavy HTML templates that worked two years ago now kill deliverability.
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Adding Schema Markup to Shopify: JSON-LD for Rich Results
Schema markup gets your Shopify products rich snippets in Google — stars, prices, and availability right in search results. Here's how to add it properly.
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Your Customer Service Team Is a Revenue Channel (They Just
Most brands treat customer service as a cost center. The smart ones turn it into a revenue channel that drives upsells, retention, and lifetime value.
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Data Privacy for eCommerce: What You Actually Need to Do
A practical guide to eCommerce data privacy — GDPR, CCPA, cookie consent, email compliance, and what actually matters for your Shopify store without the…
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What Goes Above the Fold on Product Pages (And What Doesn't)
The first screen of your product page determines if someone keeps reading or bounces. Here's exactly what belongs above the fold and what should go below.
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How to Calculate and Increase Customer LTV for eCommerce
Customer LTV is the most important number in eCommerce. Here's how to calculate it properly, benchmark it, and the exact tactics to push it higher.
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Suppression Lists in Klaviyo
Suppression lists protect your deliverability and keep you legal. Here's how to manage them in Klaviyo without accidentally blocking revenue or violating…
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First-Party Data Strategy for eCommerce
Third-party cookies are dying. Here's how to build a first-party data strategy using Klaviyo as your CDP, quiz funnels, zero-party data collection, and more.
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Wishlist Strategy for Shopify
How to add and leverage a wishlist feature on your Shopify store. Setup, email integration, and the marketing strategies that turn wishlists into purchases.
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The 5 Customer Acquisition Channels That Work for eCommerce
Not all acquisition channels are equal. Here are the 5 that consistently drive profitable growth for eCommerce brands right now, with real data on what to…
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Triggered vs Scheduled Emails in Klaviyo: When to Use Each
Triggered emails fire based on customer behavior. Scheduled emails go out on a calendar. Here's when each type is the right choice and how to set them up in…
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7 Conversion Rate Fixes That Don't Require a Redesign
Skip the $50K redesign. These 7 tactical CRO fixes can lift your eCommerce conversion rate 15-40% without touching your site's design.
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