The GOSH Blog
eCommerce marketing insights.
Strategies that work, tactics we've tested.
The Post-Purchase Experience: Where Repeat Revenue Is Made
The moment a customer buys is when most brands stop paying attention. That is exactly where the best brands double down.
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UTM Tracking in Klaviyo: Getting Credit for Every Dollar
Without proper UTM parameters, your email revenue shows up as direct traffic in Google Analytics. Here's how to set up UTM tracking in Klaviyo so email gets…
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Shopify Trust Badges 2026: Which Ones Actually Convert
Which Shopify trust badges actually help conversion in 2026, which are clutter, and where to place them. No invented lift percentages.
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Unboxing Experience as Marketing: How Smart Brands Turn
Your packaging is a marketing channel most brands ignore. Here's how smart eCommerce brands turn the unboxing moment into repeat purchases, referrals, and UGC.
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Mobile eCommerce Optimization: Where 73% of Your Revenue
Most eCommerce stores are designed on desktop and tested on desktop. But 73% of your traffic is on mobile. Here's how to stop losing money on small screens.
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Designing a VIP Program for eCommerce
Your top 10% of customers drive 40% of your revenue. Here's how to design a VIP program that keeps them spending and turns them into brand evangelists.
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Meta Ads for eCommerce in 2026
Meta Ads in 2026 look nothing like 2022. Here's what's changed, what still works, and the exact campaign structure we run for eCommerce brands.
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Email Accessibility in Klaviyo
How to make your Klaviyo emails accessible to everyone. Alt text, color contrast, screen reader compatibility, and the fixes that take 5 minutes but reach…
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SMS Cart Recovery: Worth the Investment?
SMS abandoned cart messages get 90%+ open rates and recover carts faster than email. Here's whether it's worth the cost and how to set it up properly.
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Marketplace vs DTC: When to Sell on Amazon and When to Go
Amazon gives you volume. DTC gives you margins and data. Here's how to decide where to sell, and how to run both channels without cannibalizing yourself.
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Shopify Search: Making Products Findable
How to optimize Shopify's on-site search so customers find what they're looking for. Product data, synonyms, search apps, and the fixes that drive conversions.
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How to Allocate Your eCommerce Marketing Budget in 2026
Not sure where to spend your marketing budget? Here's exactly how to allocate by revenue stage, from $0-$500K to $10M+, with real benchmarks and splits.
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Shopify Metafields and Custom Fields
Metafields let you store custom data on products, collections, and customers in Shopify. Here's how to use them for better product pages, personalization…
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Loyalty Programs for eCommerce: Which Model Actually Drives
Points, tiers, VIP, cashback. There are a dozen loyalty program models. Here's which ones actually work for eCommerce and which are a waste of money.
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Shopify Footer: More Than Links
Your Shopify footer is the last thing visitors see before leaving. Here's how to turn it into a conversion tool that captures emails, builds trust, and…
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Revenue Per Recipient: The One Klaviyo Metric That Tells
Why revenue per recipient is the single most important metric in your Klaviyo account: how to calculate it, what good looks like, and how to systematically…
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How to Market Around Inventory
Your inventory tells a marketing story most brands ignore. Here's how to turn low stock into urgency, overstock into campaigns, and seasonal shifts into…
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The Pre-Send Checklist for Every Klaviyo Email
One broken link or wrong segment can ruin a campaign. Here's the quality assurance checklist we run before sending every email in Klaviyo.
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