The GOSH Blog
eCommerce marketing insights.
Strategies that work, tactics we've tested.
Free Shipping Threshold: Finding the Sweet Spot
Free shipping boosts conversion but eats margins. Here's the math behind finding the threshold that increases AOV while protecting profitability.
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Your Return Policy Is a Marketing Tool: How Smart Brands
Returns don't have to be a cost center. Smart eCommerce brands use exchange-first flows, Loop Returns, and Klaviyo to turn returns into repeat revenue.
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Why Your eCommerce Brand Should Stop Spending on
Most eCommerce brands waste 80% of ad spend on new customers. Here's why fixing retention first will make every other channel more profitable.
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Referral Programs for eCommerce
Most referral programs are lazy and forgettable. Here's how to build one that actually drives meaningful customer acquisition — from real data across 150+…
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Marketing Through Stockouts: What to Do When Your Best
A practical playbook for eCommerce brands dealing with stockouts and supply chain disruptions — how to maintain revenue, keep customers engaged, and come…
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eCommerce Profit Margins by Industry
Real eCommerce profit margin benchmarks by industry. Find out if your margins are healthy, where the profit leaks are, and what the best brands do differently.
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How to Launch a New Product on Shopify: The 30-Day Playbook
A step-by-step 30-day playbook for launching a new product on Shopify — from pre-launch hype to post-launch optimization, with the exact channels and…
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eCommerce Pricing Psychology: 7 AOV Tactics
7 pricing psychology tactics tested across 150+ eCommerce brands — anchoring, decoys, bundles, and free shipping thresholds that stack to a 40-60% AOV lift.
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Pre-Launch Marketing for eCommerce
The brands that sell out on launch day didn't get lucky. They built demand before the product existed. Here's the exact pre-launch playbook for eCommerce.
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Waitlist Strategy for Product Launches
How to build and monetize a waitlist for eCommerce product launches. Pre-launch buzz, email sequences, scarcity mechanics, and launch day execution.
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Marketplace Fees Compared: Amazon, Etsy, Shopify
Amazon takes 30-45% of your revenue in fees. Etsy takes 12-15%. Shopify takes under 3%. Here's the full fee breakdown so you can make an informed channel…
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The Post-Purchase Experience: Where Repeat Revenue Is Made
The moment a customer buys is when most brands stop paying attention. That is exactly where the best brands double down.
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Unboxing Experience as Marketing: How Smart Brands Turn
Your packaging is a marketing channel most brands ignore. Here's how smart eCommerce brands turn the unboxing moment into repeat purchases, referrals, and UGC.
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Mobile eCommerce Optimization: Where 73% of Your Revenue
Most eCommerce stores are designed on desktop and tested on desktop. But 73% of your traffic is on mobile. Here's how to stop losing money on small screens.
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Designing a VIP Program for eCommerce
Your top 10% of customers drive 40% of your revenue. Here's how to design a VIP program that keeps them spending and turns them into brand evangelists.
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SMS Cart Recovery: Worth the Investment?
SMS abandoned cart messages get 90%+ open rates and recover carts faster than email. Here's whether it's worth the cost and how to set it up properly.
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Marketplace vs DTC: When to Sell on Amazon and When to Go
Amazon gives you volume. DTC gives you margins and data. Here's how to decide where to sell — and how to run both channels without cannibalizing yourself.
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How to Allocate Your eCommerce Marketing Budget in 2026
Not sure where to spend your marketing budget? Here's exactly how to allocate by revenue stage — from $0-$500K to $10M+ — with real benchmarks and splits.
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