The GOSH Blog
eCommerce marketing insights.
Strategies that work, tactics we've tested.
Loyalty Programs for eCommerce: Which Model Actually Drives
Points, tiers, VIP, cashback — there are a dozen loyalty program models. Here's which ones actually work for eCommerce and which are a waste of money.
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How to Market Around Inventory
Your inventory tells a marketing story most brands ignore. Here's how to turn low stock into urgency, overstock into campaigns, and seasonal shifts into…
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The 2026 eCommerce Marketing Calendar
Plan your entire 2026 marketing calendar. Every key date, promotion window, and prep timeline for eCommerce brands.
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Gift Card Strategy: The Revenue Channel Nobody Optimizes
Gift cards are the most overlooked revenue channel in eCommerce. They bring in new customers, increase AOV, and a percentage is never redeemed.
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Cause Marketing for eCommerce
Cause marketing can build loyalty and drive revenue — or it can backfire spectacularly. Here's how eCommerce brands do it right without looking performative.
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Flash Sales for eCommerce: How to Run Them Without Training
Flash sales drive big revenue spikes. They also train customers to never buy at full price. Here's how to run flash sales that grow revenue without…
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Exit Intent Strategies That Recover Revenue Without Being
Exit intent popups can save abandoned revenue or torch your brand. Here's how to build exit intent strategies that actually convert without making visitors…
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The 5 Retention Metrics Every eCommerce Store Should Track
Most stores obsess over acquisition metrics and ignore retention. Here are the 5 retention metrics that actually predict long-term revenue growth.
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Urgency Tactics That Work Without Being Sleazy
How to create genuine urgency in eCommerce without fake countdown timers or manipulative tactics. Real scarcity, honest deadlines, and conversion drivers…
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What Percentage of Revenue Should Come from Email?
Is 20% of revenue from email good or terrible? Real benchmarks by industry, store size, and what top-performing brands actually hit in 2026.
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Product Sampling as Marketing
How to use product sampling as a customer acquisition and retention channel. The math, the logistics, and the brands doing it right.
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Customer Journey Mapping for eCommerce
Most eCommerce brands guess what their customers experience. Journey mapping replaces guessing with data.
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Your Customer Service Team Is a Revenue Channel (They Just
Most brands treat customer service as a cost center. The smart ones turn it into a revenue channel that drives upsells, retention, and lifetime value.
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Data Privacy for eCommerce: What You Actually Need to Do
A practical guide to eCommerce data privacy — GDPR, CCPA, cookie consent, email compliance, and what actually matters for your Shopify store without the…
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What Goes Above the Fold on Product Pages (And What Doesn't)
The first screen of your product page determines if someone keeps reading or bounces. Here's exactly what belongs above the fold and what should go below.
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How to Calculate and Increase Customer LTV for eCommerce
Customer LTV is the most important number in eCommerce. Here's how to calculate it properly, benchmark it, and the exact tactics to push it higher.
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First-Party Data Strategy for eCommerce
Third-party cookies are dying. Here's how to build a first-party data strategy using Klaviyo as your CDP, quiz funnels, zero-party data collection, and more.
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The 5 Customer Acquisition Channels That Work for eCommerce
Not all acquisition channels are equal. Here are the 5 that consistently drive profitable growth for eCommerce brands right now, with real data on what to…
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