Blog
eCommerce marketing insights. Strategies that work, tactics we've tested.
Cause Marketing for eCommerce
Cause marketing can build loyalty and drive revenue — or it can backfire spectacularly. Here's how eCommerce brands do it right without looking performative.
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Flash Sales for eCommerce: How to Run Them Without Training
Flash sales drive big revenue spikes. They also train customers to never buy at full price. Here's how to run flash sales that grow revenue without…
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Exit Intent Strategies That Recover Revenue Without Being
Exit intent popups can save abandoned revenue or torch your brand. Here's how to build exit intent strategies that actually convert without making visitors…
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The 5 Retention Metrics Every eCommerce Store Should Track
Most stores obsess over acquisition metrics and ignore retention. Here are the 5 retention metrics that actually predict long-term revenue growth.
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Urgency Tactics That Work Without Being Sleazy
How to create genuine urgency in eCommerce without fake countdown timers or manipulative tactics. Real scarcity, honest deadlines, and conversion drivers…
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What Percentage of Revenue Should Come from Email?
Is 20% of revenue from email good or terrible? Real benchmarks by industry, store size, and what top-performing brands actually hit in 2026.
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Product Sampling as Marketing
How to use product sampling as a customer acquisition and retention channel. The math, the logistics, and the brands doing it right.
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Customer Journey Mapping for eCommerce
Most eCommerce brands guess what their customers experience. Journey mapping replaces guessing with data.
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Your Customer Service Team Is a Revenue Channel (They Just
Most brands treat customer service as a cost center. The smart ones turn it into a revenue channel that drives upsells, retention, and lifetime value.
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Data Privacy for eCommerce: What You Actually Need to Do
A practical guide to eCommerce data privacy — GDPR, CCPA, cookie consent, email compliance, and what actually matters for your Shopify store without the…
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What Goes Above the Fold on Product Pages (And What Doesn't)
The first screen of your product page determines if someone keeps reading or bounces. Here's exactly what belongs above the fold and what should go below.
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How to Calculate and Increase Customer LTV for eCommerce
Customer LTV is the most important number in eCommerce. Here's how to calculate it properly, benchmark it, and the exact tactics to push it higher.
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First-Party Data Strategy for eCommerce
Third-party cookies are dying. Here's how to build a first-party data strategy using Klaviyo as your CDP, quiz funnels, zero-party data collection, and more.
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The 5 Customer Acquisition Channels That Work for eCommerce
Not all acquisition channels are equal. Here are the 5 that consistently drive profitable growth for eCommerce brands right now, with real data on what to…
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7 Conversion Rate Fixes That Don't Require a Redesign
Skip the $50K redesign. These 7 tactical CRO fixes can lift your eCommerce conversion rate 15-40% without touching your site's design.
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Employee Advocacy as a Marketing Channel
Your team members are your most underused marketing channel. Here's how to build an employee advocacy program that drives real brand awareness and trust.
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Going from Wholesale to DTC: The Transition Nobody Talks
The real playbook for transitioning a wholesale brand to direct-to-consumer eCommerce — including the messy parts about channel conflict, margins, and…
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How to Spy on Your eCommerce Competitors (Legally)
Your competitors are leaving data everywhere. Here's how to find their traffic sources, ad strategies, email tactics, and pricing moves — all without…
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