The GOSH Blog
eCommerce marketing insights.
Strategies that work, tactics we've tested.
How Often Should You Email Your List? The Real Answer
The 'right' email frequency isn't what most marketers think. Here's how to find your sweet spot using data, not guesswork, and stop leaving revenue on the…
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Product Sampling as Marketing
How to use product sampling as a customer acquisition and retention channel. The math, the logistics, and the brands doing it right.
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Customer Journey Mapping for eCommerce
Most eCommerce brands guess what their customers experience. Journey mapping replaces guessing with data.
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eCommerce Email Design in 2026
Email design trends shift fast. The heavy HTML templates that worked two years ago now kill deliverability.
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Adding Schema Markup to Shopify: JSON-LD for Rich Results
Schema markup gets your Shopify products rich snippets in Google, stars, prices, and availability right in search results. Here's how to add it properly.
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Your Customer Service Team Is a Revenue Channel (They Just
Most brands treat customer service as a cost center. The smart ones turn it into a revenue channel that drives upsells, retention, and lifetime value.
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Data Privacy for eCommerce: What You Actually Need to Do
A practical guide to eCommerce data privacy: GDPR, CCPA, cookie consent, email compliance, and what actually matters for your Shopify store without the…
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What Goes Above the Fold on Product Pages (And What Doesn't)
The first screen of your product page determines if someone keeps reading or bounces. Here's exactly what belongs above the fold and what should go below.
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How to Calculate and Increase Customer LTV for eCommerce
Customer LTV is the most important number in eCommerce. Here's how to calculate it properly, benchmark it, and the exact tactics to push it higher.
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Klaviyo Suppression Lists: How to Manage Them Without Losses
How Klaviyo suppression works, when profiles get suppressed, how to bulk suppress or unsuppress safely, and how to protect deliverability and compliance.
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First-Party Data Strategy for eCommerce
Third-party cookies are dying. Here's how to build a first-party data strategy using Klaviyo as your CDP, quiz funnels, zero-party data collection, and more.
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Wishlist Strategy for Shopify
How to add and leverage a wishlist feature on your Shopify store. Setup, email integration, and the marketing strategies that turn wishlists into purchases.
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The 5 Customer Acquisition Channels That Work for eCommerce
Not all acquisition channels are equal. Here are the 5 that consistently drive profitable growth for eCommerce brands right now, with real data on what to…
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Triggered vs Scheduled Emails in Klaviyo: When to Use Each
Triggered emails fire based on customer behavior. Scheduled emails go out on a calendar. Here's when each type is the right choice and how to set them up in…
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7 Conversion Rate Fixes That Don't Require a Redesign
Skip the $50K redesign. These 7 tactical CRO fixes can lift your eCommerce conversion rate 15-40% without touching your site's design.
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Multi-Location Inventory on Shopify
Running inventory across multiple warehouses, retail stores, or 3PLs? Here's how to set up multi-location inventory on Shopify without overselling or losing…
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Using Compare at Price on Shopify
How to use Shopify's Compare at Price field to show discounts, run sales, and create urgency, without cheapening your brand or confusing customers.
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Content Marketing for eCommerce: Beyond 'Just Start a Blog'
Why most eCommerce blogs fail and the content strategy that actually drives revenue. Real examples from stores doing $1M-$20M/year.
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