Blog
eCommerce marketing insights. Strategies that work, tactics we've tested.
Shopify Robots.txt: What You Can and Can't Control
Shopify auto-generates your robots.txt and doesn't let you edit it directly. Here's what it blocks, what you can customize, and how to work within the…
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Shopify Blog SEO Strategy
Most Shopify blogs are graveyards. Here's the content strategy, technical setup, and publishing cadence that turns your Shopify blog into an organic traffic…
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Google Shopping for eCommerce: Feed Optimization That
Your Google Shopping feed is probably costing you money. Here's how to optimize product titles, GTINs, custom labels, and Performance Max bidding.
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Every Klaviyo Flow Trigger Explained
A complete guide to every flow trigger available in Klaviyo. What each one does, when it fires, and the flows you should build around each trigger.
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Performance Max for eCommerce: The Campaign Type Nobody
Google's Performance Max campaigns promise to do everything. But most eCommerce brands are running them wrong and bleeding money.
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The 5-Email Welcome Sequence We Use for Every eCommerce
Our exact 5-email welcome flow template — timing, subject lines, body copy, and the psychology behind each one. Free to use.
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How Klaviyo Product Recommendations Work
Inside Klaviyo's product recommendation engine. How it picks products, the different recommendation types, and how to configure them for maximum revenue.
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Building Klaviyo Email Templates: Design Principles
Beautiful emails that do not convert are a waste of time. Here are the design principles that make Klaviyo email templates both good-looking and profitable.
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Email Marketing ROI: How to Calculate It and What Good
A practical guide to measuring email marketing ROI with real benchmarks from 150+ eCommerce brands. Includes formulas and examples.
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Plain Text Klaviyo Emails: 3-5x More Replies (2026 Guide)
Plain text emails in Klaviyo pull 3-5x more replies and sometimes beat designed campaigns by 20-30%. When to use them, when to skip them, and how to build them.
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Segments vs Lists in Klaviyo: The Definitive Answer
Lists are static. Segments are dynamic. Here's exactly when to use each in Klaviyo and why getting this wrong tanks your email performance.
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Email Marketing for Supplement Brands
Supplement email marketing has unique rules around FDA compliance and trust-building. Here's the playbook we use for supplement brands in Klaviyo.
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Email Marketing for Jewelry Brands: High AOV, High Emotion
Jewelry email marketing is about emotion, timing, and personalization. Here's the playbook for high-AOV brands -- gift triggers, seasonal campaigns, and more.
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Email Marketing for Fashion Brands
Fashion email marketing isn't like other eCommerce. Here's what works in 2026 -- from collection drops to styling flows -- based on real brand data.
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Category Page Optimization for eCommerce
How to optimize eCommerce category pages for conversion and SEO. Layout, filters, sorting, product density, and the design decisions that help customers…
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Co-Marketing Partnerships for eCommerce
The fastest way to reach a new audience is to borrow someone else's. Here's how to build co-marketing partnerships that drive revenue for both brands.
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SKU Strategy for Growing eCommerce Brands
A good SKU system saves hours of operational time as you scale. Here's how to structure your SKUs for inventory management, analytics, and multi-channel…
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Email Marketing for Beauty & Skincare Brands: The Playbook
Beauty and skincare email marketing has unique rules. Here's the playbook we use for beauty brands -- replenishment flows, education, and more.
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