The GOSH Blog
eCommerce marketing insights.
Strategies that work, tactics we've tested.
eCommerce Color Psychology in 2026: What Actually Converts
Color doesn't convert, contrast does. How to pick CTA colors, meet WCAG 2.1 contrast ratios, and test palettes that actually lift eCommerce sales.
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Localizing Emails in Klaviyo for International Markets
Sending the same email to customers in 10 countries? Here's how to localize your Klaviyo emails for international markets without building 10 separate programs.
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Klaviyo Custom Properties: Track Anything, Segment
Custom properties in Klaviyo let you track data points that the default integration misses. Here's how to set them up and use them to build segments and…
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Send Time Optimization in Klaviyo
How Klaviyo's Smart Send Time works, when to use it, when to override it, and how to find the best send times for your specific audience.
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Cross-Sell Flows That Don't Feel Pushy
Cross-sell emails can feel spammy or they can feel helpful. Here's how to build Klaviyo cross-sell flows that customers actually appreciate, and buy from.
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Klaviyo Integrations & Custom API Setup (2026 Guide)
Complete guide to Klaviyo integrations and custom API setup for Shopify brands, Shopify, Recharge, subscription tools, and custom event tracking. From a Gold Partner.
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Conditional Splits in Klaviyo: The Advanced Tactic That Doubles Flow Revenue
Generic flows leave money on the table. Here's how we use conditional splits in Klaviyo to personalize automations and double flow revenue.
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Tracking Micro-Conversions in eCommerce
If you only track purchases, you're blind to 95% of your funnel. Here's how to track micro-conversions that predict revenue and reveal optimization…
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Klaviyo Catalog Feeds: How to Set Up Product
Klaviyo's catalog feed powers product recommendations across emails and flows. Most brands set it up wrong and wonder why their recommendations don't…
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Shopify URL Structure for SEO: What You Can and Can't Change
Shopify forces certain URL patterns that frustrate SEO professionals. Here's what you can optimize, what you can't, and how to work with the constraints.
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How to Build a Klaviyo Campaign Calendar That Drives Consistent Revenue
Consistent email revenue comes from a planned campaign calendar, not last-minute sends. Here's how to build one in Klaviyo that keeps revenue coming every month.
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Image Optimization for Shopify
How to optimize images on your Shopify store for faster loading, better SEO, and higher conversion. File formats, sizing, compression, alt text, and the…
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Browse Abandonment Flows: The Revenue Source 90% of Stores
Browse abandonment flows can become a meaningful share of your email revenue. Most stores don't have one. Here's exactly how to build it in Klaviyo step by step.
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Birthday Flows in Klaviyo: Small Investment, Outsized
Birthday emails have the highest open rates and conversion rates of any automated flow. Here's how to build a Klaviyo birthday flow that actually drives…
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Product Reviews for Shopify SEO
Product reviews are free user-generated SEO content that Google loves. Here's how to collect more reviews and optimize them for organic search traffic.
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Which Payment Methods to Offer on Your Store
The definitive guide to payment methods for eCommerce. Credit cards, Shop Pay, Apple Pay, BNPL, PayPal, which ones you need and which you can skip.
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The BFCM Email Strategy We Use for Klaviyo Brands
The exact Klaviyo BFCM playbook we used to drive $1M+ for one brand. Pre-BFCM warmup, day-of cadence, post-BFCM retention, all of it.
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From Kickstarter to Shopify: Post-Campaign Strategy
Your Kickstarter funded. Now what? Here's the playbook for transitioning from crowdfunding to a sustainable Shopify store without losing momentum.
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