The GOSH Blog
eCommerce marketing insights.
Strategies that work, tactics we've tested.
How to Build a VIP Flow That Makes Your Best Customers
Your top 10% of customers drive 40-60% of revenue. Here's how to build a Klaviyo VIP flow that keeps them buying -- tier definitions, emails, and tactics.
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Klaviyo Sunset Flow 2026: 3-Email Template DTC Brands Use
The exact Klaviyo sunset flow (3 emails + 1 SMS) we deploy with clients. Saves deliverability, protects revenue, and cleans dead subs safely.
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Integrating Marketplaces with Your Shopify Store
Amazon, Walmart, Etsy, selling on marketplaces alongside Shopify means more revenue but more complexity.
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A/B Testing Signup Forms in Klaviyo
How to A/B test Klaviyo signup forms to increase your opt-in rate. What to test, how to set it up, and the changes that actually move the needle.
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Is SMS Marketing Worth It for Your Store? A Unit-Economics Decision Guide
Is SMS marketing worth it for a Shopify store? This unit-economics guide shows how to calculate SMS ROI, break-even, and cost per message in the US.
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Preview Text in Klaviyo: The Hidden Conversion Lever
Preview text is the second line your subscribers see in their inbox. Most brands waste it or ignore it entirely. Here's how to use it to boost open rates.
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Klaviyo AI in 2026: What to Turn On (and What to Skip)
An honest field review of Klaviyo AI in 2026: Composer, SMS AI, predictive analytics, and send-time tools. What drives revenue and what wastes your time, from 150+ account audits.
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Klaviyo Segmentation: The 12 Segments Every Shopify Store
Stop blasting your entire list. Here are the 12 exact Klaviyo segments we build for every eCommerce client, with conditions you can copy today.
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Trust Signals at Checkout That Increase Completion Rates
17% of cart abandonment happens because customers don't trust the site with their payment info. Here are the trust signals that fix this at the checkout step.
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Klaviyo Review Request Flow: 3x More Reviews in 2026
The 3-email Klaviyo review flow we've deployed with clients, exact timing, copy, and segmentation that triples review rates over single-send requests.
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Product Page Copywriting for Shopify
Your product descriptions are either selling or they're not. Here's the copywriting framework that turns browsers into buyers on Shopify product pages.
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Klaviyo Replenishment Flow: Timing, Setup and Examples
Build a Klaviyo replenishment flow without a subscription app: set reorder timing from purchase history, write reminders, convert buyers to subscribers.
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Browse Abandonment Recovery Tactics That Don't Feel Creepy
Browse abandonment emails recover revenue from people who looked but didn't buy. Here's how to do it without making customers feel stalked.
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The Price Drop Flow: Automated Revenue Nobody Talks About
Price drop flows in Klaviyo convert at 2-4x browse abandonment rates. Here's exactly how to set them up, what triggers to use, and the benchmarks to aim for.
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Product Videos That Convert: What Works
The practical guide to product videos for eCommerce. What types of videos drive sales, where to use them, and how to produce them without a Hollywood budget.
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How to Use Klaviyo's Predictive Analytics to Find Your Best
Klaviyo's predictive analytics can tell you who's about to buy, who's about to churn, and how much each customer is worth.
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Brand Partnerships for eCommerce Growth
Brand partnerships let you access another brand's audience without paying for ads. Here's how to find partners, structure deals, and execute campaigns that…
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Email Compliance Checklist for Klaviyo Users
One compliance mistake can shut down your email program. Here's the complete checklist that keeps your Klaviyo account legal across CAN-SPAM, GDPR, and CASL.
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