Blog
eCommerce marketing insights. Strategies that work, tactics we've tested.
Seasonal Ad Strategy: How to Adjust Spend Quarter by Quarter
Your ad budget should shift with the calendar. Here's the quarter-by-quarter paid media strategy that stops you from overspending in quiet months and…
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How to Test Ad Creative Without Burning Your Budget
Most brands waste 40-60% of ad spend on creative that doesn't work. Here's the testing framework we use -- sample sizes, kill criteria, and…
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Building a Customer Feedback Loop
How to systematically collect, organize, and act on customer feedback in eCommerce. Surveys, reviews, support data, and turning feedback into revenue.
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Custom Events in Klaviyo API: Track Beyond Purchases
Klaviyo's API lets you track custom events that power smarter flows and segments. Here's how to set up custom event tracking for advanced automation.
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Marketing Seasonal Products Year-Round
Selling seasonal products does not mean seasonal revenue. Here's how to generate consistent income from products tied to specific times of year.
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Paid Media Budget Calculator: How to Set Your Monthly Ad
Stop guessing your ad budget. Here's a math-backed framework to determine exactly how much you should spend on Meta, Google, and TikTok ads based on your…
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Customer Win-Back Strategies Beyond Email
Your winback flow is only reaching people who open emails. Here's the multi-channel win-back system that brings lapsed customers back through ads, SMS…
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Ad Attribution Is Broken. Here's How We Actually Track What
Facebook says it drove the sale. Google says it drove the sale. Your email platform says it drove the sale. They can't all be right.
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Lookalike Audiences in 2026: Do They Still Work?
Meta's lookalike audiences have changed drastically. Here's what still works, what doesn't, and how to use Advantage+ and first-party data to build better…
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Meta Ad Creative That Converts: UGC, Static, Video
The creative is the targeting now. Here's exactly which ad formats, hooks, and creative strategies are working on Meta in 2026 — based on millions in ad spend.
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Calculating True Customer Acquisition Cost (Not the Vanity
Most brands calculate CAC wrong by ignoring hidden costs. Here's how to calculate your real customer acquisition cost and what to do when it's too high.
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9 Red Flags When Hiring a Marketing Agency
Spot bad agencies before they waste your money. 9 warning signs from someone who's seen the industry from the inside.
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Mobile Conversion Optimization for Shopify
70% of your traffic is on mobile. Your mobile conversion rate is half of desktop. Here's how to close that gap and stop losing revenue to poor mobile UX.
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Gift Wrapping and Gift Messages on Shopify
How to add gift wrapping and gift message options to your Shopify store. Setup methods, pricing strategy, and the revenue impact of gift services.
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30-Day LinkedIn Content Calendar for Agency Owners (Steal
The exact 30-day LinkedIn posting schedule I use — post types, hooks, topics, and the strategy behind each one. Free to copy.
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Getting Started with Shopify Hydrogen
Hydrogen is Shopify's React framework for headless commerce. Here's what it is, who it's for, and how to decide if your brand should invest in building with it.
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The Win-Back Flow That Saves 15% of Churning Customers
Most win-back flows are glorified discount blasts. Here's the exact Klaviyo win-back sequence we use to recover 15% of lapsed customers for 150+ brands.
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How to Build a Klaviyo Welcome Flow That Converts (Not Just
Most Klaviyo welcome flows are glorified 'thanks for signing up' emails. Here's the exact structure that drives 3-5x more revenue from new subscribers.
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