Retargeting vs. remarketing?

Often used interchangeably. Retargeting = paid ads to past visitors. Remarketing = email/SMS outreach. We manage both as one system.

How many audiences do we need?

At minimum four: homepage visitors, product viewers, cart abandoners, past purchasers. Most clients have 6-8.

Won't retargeting annoy customers?

Bad retargeting annoys. Smart retargeting helps. Relevance + frequency caps = good service, not stalking.

How do you prevent wasting budget on converters?

Exclusion audiences. Purchasers immediately move from acquisition to cross-sell retargeting.

What budget for retargeting?

Typically 15-25% of total paid media budget. Highest ROAS channel but audience limited by traffic volume.

eCommerce Retargeting

A supplement brand was retargeting everyone with the same ad. We segmented them and ROAS jumped from 1.8x to 5.2x.

Here's what happened. This brand ran a simple retargeting campaign — everyone who visited in the last 30 days saw the same ad. "Don't forget your cart!" Problem: 70% never added anything to cart. They were window shoppers seeing a cart message for a cart they never had.

We segmented into five audiences. Homepage visitors got brand story ads. Product viewers got the specific product with social proof. Cart abandoners got a multi-step sequence. Buyers got cross-sell ads. Email subscribers got coordinated retargeting matching their flow stage.

ROAS went from 1.8x to 5.2x in 30 days. Same budget. Same products. Same platform. The only change was the right message to the right person at the right stage. That's the difference between retargeting and smart retargeting.

Book a Retargeting Strategy Call15 min. No pitch deck.

5.2x

Best-in-class ROAS

97%

Visitors Leave Without Buying

150+

Clients Served

$23M+

Revenue Driven

If your retargeting looks like this, you're losing money

Everyone sees the same ad regardless of behavior
30-day window with no frequency cap — stalking, not selling
Cart abandoners and homepage visitors get identical messaging
Retarget on Meta but not Google Display, or vice versa
Retargeting and email aren't coordinated — customers get hit from both

The difference between "persistent" and "creepy" is whether your message matches intent.

What we do for eCommerce brands

Intent-based segmentation

Homepage visitors, category browsers, product viewers, cart abandoners, past purchasers — each gets different creative.

Multi-platform retargeting

Meta, Google Display, YouTube, email — coordinated messaging across the web.

Smart frequency and sequencing

Frequency caps. Sequential messaging: day 1 reminder, day 3 social proof, day 7 incentive.

Email and ad coordination

If someone converts through email, they stop seeing cart ads. No wasted impressions.

Like what you see?

Let's talk about your brand.

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How we work

Step 01

Audit current retargeting

Audiences, creative, frequency, platforms, and email coordination.

Step 02

Build segmented audiences

Custom audiences based on site behavior with unique messaging strategies.

Step 03

Launch multi-platform campaigns

Audience-specific creative, frequency caps, sequential messaging across Meta, Google, YouTube.

Step 04

Optimize for incremental revenue

Measure incrementality — did the ad actually cause the purchase? Optimize for true incremental revenue.

Why eCommerce brands trust us

We've built retargeting systems for 150+ eCommerce brands. Segmented approach consistently delivers 3-5x ROAS — often the highest ROAS channel.

Questions our best clients asked first

Turn your lost visitors into your best customers

Book a call and we'll review your retargeting, build audience segments, and show you how much a smart system could recover.

Pick a Time

15 minutes. No pitch deck. Just your data and our honest take.

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