eCommerce PPC Management

Your PPC agency is probably letting Google spend your budget for you. That's not management.

Dirty secret about most PPC agencies: they set up campaigns, enable automated bidding, and call it optimization. Once a week someone checks overspending. Once a month, a report. Google's algorithm decides keywords, bids, and placements. Your agency is a middleman between you and an AI — and you're paying $3K/month for it.

Real PPC management means daily search term reviews catching wasted spend. Weekly bid adjustments based on product-level profitability. Strategic campaign structures giving you control. Negative keyword management preventing "free" and "cheap" matches. Reporting showing actual profit — not just revenue.

We manage PPC for eCommerce brands who want real hands-on-keyboard management. Google Search, Shopping, PMAX, and Bing — managed by people who look at your account daily, not by an algorithm on autopilot.

Get Your Free PPC Audit15 min. No pitch deck.

150+

Accounts Managed

$23M+

Revenue Driven

4.2x

Avg. ROAS

Daily

Account Monitoring

Warning signs your PPC isn't actively managed

  • Monthly report but nobody can explain ROAS changes
  • Search term report full of irrelevant queries you're paying for
  • Every campaign uses "Maximize Conversions" because it was default
  • No idea which products are profitable on PPC vs. losing money
  • Agency hasn't added a negative keyword in 3 months

PPC management is a daily discipline. If your agency checks once a week, that's monitoring — not management.

What we do for eCommerce brands

Daily account management

Search term audits, bid adjustments, budget reallocation, negative keywords — every business day.

Product-level profitability

Which products are profitable on PPC? We factor in COGS, shipping, returns — not just ROAS.

Strategic campaign structures

Structured by category, margin tier, funnel stage. Granular control and clear reporting.

Full-channel coverage

Google Search, Shopping, PMAX, Display, YouTube, Bing — all managed by one team.

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How we work

Step 01

Audit PPC accounts

Campaign structure, bidding, search terms, negative keywords, product segmentation, tracking.

Step 02

Restructure for profitability

Rebuild campaigns, segment products by margin, set proper bidding, clean up negatives.

Step 03

Manage daily, optimize weekly

Search term reviews, bid adjustments, budget shifts, creative testing — continuously.

Step 04

Report on profit

Monthly: ROAS by campaign, product profitability, blended CAC, specific optimizations made.

Why eCommerce brands trust us

We've managed PPC for 150+ eCommerce brands. Daily management consistently delivers 4.2x average ROAS.

Questions our best clients asked first

See how much of your PPC budget is actually wasted

We'll audit your Google and Bing accounts, identify wasted spend, and show you where ROAS is leaking. Free audit with a clear action plan.

Pick a Time

15 minutes. No pitch deck. Just your data and our honest take.

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