eCommerce PPC Management
Your PPC agency is probably letting Google spend your budget for you. That's not management.
Dirty secret about most PPC agencies: they set up campaigns, enable automated bidding, and call it optimization. Once a week someone checks overspending. Once a month, a report. Google's algorithm decides keywords, bids, and placements. Your agency is a middleman between you and an AI — and you're paying $3K/month for it.
Real PPC management means daily search term reviews catching wasted spend. Weekly bid adjustments based on product-level profitability. Strategic campaign structures giving you control. Negative keyword management preventing "free" and "cheap" matches. Reporting showing actual profit — not just revenue.
We manage PPC for eCommerce brands who want real hands-on-keyboard management. Google Search, Shopping, PMAX, and Bing — managed by people who look at your account daily, not by an algorithm on autopilot.
150+
Accounts Managed
$23M+
Revenue Driven
4.2x
Avg. ROAS
Daily
Account Monitoring
Warning signs your PPC isn't actively managed
- Monthly report but nobody can explain ROAS changes
- Search term report full of irrelevant queries you're paying for
- Every campaign uses "Maximize Conversions" because it was default
- No idea which products are profitable on PPC vs. losing money
- Agency hasn't added a negative keyword in 3 months
PPC management is a daily discipline. If your agency checks once a week, that's monitoring — not management.
What we do for eCommerce brands
Daily account management
Search term audits, bid adjustments, budget reallocation, negative keywords — every business day.
Product-level profitability
Which products are profitable on PPC? We factor in COGS, shipping, returns — not just ROAS.
Strategic campaign structures
Structured by category, margin tier, funnel stage. Granular control and clear reporting.
Full-channel coverage
Google Search, Shopping, PMAX, Display, YouTube, Bing — all managed by one team.
How we work
Audit PPC accounts
Campaign structure, bidding, search terms, negative keywords, product segmentation, tracking.
Restructure for profitability
Rebuild campaigns, segment products by margin, set proper bidding, clean up negatives.
Manage daily, optimize weekly
Search term reviews, bid adjustments, budget shifts, creative testing — continuously.
Report on profit
Monthly: ROAS by campaign, product profitability, blended CAC, specific optimizations made.
Why eCommerce brands trust us
We've managed PPC for 150+ eCommerce brands. Daily management consistently delivers 4.2x average ROAS.
Questions our best clients asked first
See how much of your PPC budget is actually wasted
We'll audit your Google and Bing accounts, identify wasted spend, and show you where ROAS is leaking. Free audit with a clear action plan.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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