Google Shopping drives 76% of all retail search ad clicks. Your feed optimization determines how many go to you.

Google Shopping isn't optional for eCommerce brands. It's where 76% of retail search ad clicks happen. When someone searches "wireless earbuds" or "organic dog food," the product images with prices and star ratings at the top of Google — that's Shopping. And the brands that win there don't just have good products. They have optimized product feeds, strategic bid management, and PMAX campaigns that know exactly which products to show to which audiences.

Most eCommerce brands connect their Shopify feed, run a basic Shopping campaign, and wonder why ROAS is 1.5x when competitors hit 5x+. The product feed is the problem. Titles aren't keyword-optimized. Descriptions are sparse. Product categories are wrong. Custom labels aren't configured for bid segmentation. And Performance Max campaigns run on autopilot with no audience signals, no asset groups, and no exclusions.

We manage Google Shopping for eCommerce brands. Feed optimization at the product level — titles rewritten for search queries, descriptions enhanced, categories corrected, custom labels configured. PMAX campaigns structured with proper asset groups, audience signals, and product segmentation. Bid management that maximizes ROAS by putting budget behind the products that actually convert.