Cart Abandonment Email
70% of eCommerce carts are abandoned. Your recovery flow is probably only catching 3%.
Right now, 7 out of 10 people who add a product to your cart leave without buying. That's industry average and you can't change it. What you can change is how many of them come back. Most eCommerce brands have a single abandoned cart email — one message, same discount for everyone, sent an hour later. It recovers maybe 2-3% of abandoned carts. That's leaving massive money on the table.
Now picture a cart recovery system that actually works. A multi-step sequence — 3 to 5 emails — that adapts based on who abandoned and what they left behind. Someone who abandoned a $200 cart gets different messaging than someone who left a $30 item. First-time visitors get social proof and trust builders. Returning customers get a gentle reminder without a discount. The discount only comes later, in the third email, and only to the segment that needs it. Dynamic product blocks show them exactly what they left behind, plus complementary items.
Our cart abandonment flows recover 10-15% of abandoned carts — 3 to 5x more than a single email. And we do it without training your customers to abandon carts on purpose to get a discount.
10-15%
Cart Recovery Rate
70%
Industry Abandonment Rate
150+
Clients Served
Gold
Klaviyo Partner
Is your cart abandonment flow costing you money?
- You have one abandoned cart email that sends the same message to everyone — $20 carts and $500 carts get identical treatment
- You lead with a discount in the first email, training customers to abandon carts on purpose
- Your recovery email has no dynamic product blocks — it doesn't show what was actually abandoned
- You're not capturing browse abandonment at all — just cart-level abandonment
- You have no idea what your actual cart recovery rate is because nobody tracks it
A well-built cart abandonment system is the fastest-ROI investment in eCommerce email. You're not acquiring new customers — you're converting people who already want to buy.
What we do for eCommerce brands
Multi-step recovery sequences
3-5 email sequences with strategic timing — first email within an hour, follow-ups over 24-72 hours. Each email serves a different purpose: reminder, social proof, urgency, and incentive.
Cart-value conditional logic
High-value carts get premium treatment — personalized messaging, phone follow-up triggers, and different incentive structures. Low-value carts get streamlined recovery without margin-killing discounts.
Smart incentive escalation
Discounts only when needed, and only after social proof and urgency have had a chance to work. No leading with 15% off. We test free shipping, bonus products, and time-limited offers to find what converts without eroding margins.
Browse abandonment layer
We add browse abandonment flows for visitors who viewed products but didn't add to cart. That's 90% of your traffic that cart emails never touch. Browse abandonment adds another recovery layer above the cart.
How we work
Audit your current cart recovery
We review your existing cart abandonment setup — flow structure, timing, content, recovery rate, and revenue attribution. Most brands are shocked at how much they're missing.
Design the recovery architecture
Multi-step flow with conditional splits for cart value, customer type, and product category. Plus browse abandonment as a separate flow. Every path is mapped before we build.
Build, launch, test
Flow built in Klaviyo with dynamic product blocks, conditional logic, and A/B test variants. Goes live within 1-2 weeks.
Optimize for recovery rate and revenue
A/B test subject lines, send times, incentive types, and email layouts. We optimize for recovery rate AND average recovered order value — not just getting people back, but getting them to spend more.
Why eCommerce brands trust us
We've built cart abandonment systems for 150+ eCommerce brands. Our flows consistently recover 10-15% of abandoned carts — 3 to 5x the industry average for single-email recovery. As a Klaviyo Gold Partner, we use the platform's behavioral data and predictive analytics to maximize recovery rates.
Questions our best clients asked first
See how much revenue your abandoned carts are leaving behind
We'll audit your current cart recovery setup, calculate the revenue you're missing, and show you exactly what a properly built system would recover. Free audit. No commitment.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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