Email Segmentation
Blasting your full list isn't email marketing. It's just noise with a sender address.
Everyone talks about segmentation. Almost nobody actually does it. Sure, you might have a "VIP" tag on a few profiles. Maybe you created a segment for "opened in the last 30 days." But your campaigns still go to 80% of your list because segmenting feels like too much work and you're afraid of missing potential revenue by sending to fewer people.
Here's the thing nobody tells you: sending to fewer people generates more revenue. A targeted email to 5,000 subscribers who are genuinely interested will outperform a blast to 50,000 every single time. Better open rates mean better deliverability. Better deliverability means more emails actually reach the inbox. More inbox placement means more clicks. More clicks mean more revenue. It's a virtuous cycle — and it starts with segmentation.
We build segmentation systems that go way beyond basic tags. RFM scoring that ranks customers by recency, frequency, and monetary value. Behavioral segments based on browse history, email engagement, and purchase patterns. Product-interest cohorts. Lifecycle stages. And conditional segments that automatically update as customer behavior changes. Your VIPs get treated like royalty. Your lapsed buyers get re-engagement. And your disengaged subscribers stop dragging down your metrics.
2.5x
Revenue Per Recipient Lift
150+
Clients Served
$23M+
Revenue Driven
Gold
Klaviyo Partner
If this is your segmentation strategy, you're costing yourself money
- Every campaign goes to your full list because you're afraid of "missing" someone
- Your only segment is "opened in 30 days" and you use it for everything
- Your VIPs and first-time buyers get identical emails with identical offers
- You manually tag subscribers instead of using behavioral auto-segmentation
- Your open rates keep dropping because you're over-sending to disengaged subscribers
Bad segmentation doesn't just hurt your current campaigns — it destroys your deliverability, which hurts every future email you send. The longer you wait to fix it, the deeper the hole gets.
What we do for eCommerce brands
RFM scoring framework
We build Recency-Frequency-Monetary scoring in Klaviyo that automatically ranks every customer. VIPs, loyal customers, at-risk buyers, and lapsed customers each get different treatment.
Behavioral auto-segmentation
Segments that update automatically based on browse behavior, purchase history, email engagement, and cart activity. No manual tagging. No stale data. Always current.
Lifecycle-based messaging
New subscribers, first-time buyers, repeat customers, VIPs, and at-risk churners each get messaging tailored to their lifecycle stage. One-size-fits-all is dead.
Segment-level revenue reporting
We set up tracking so you can see revenue per segment, not just revenue per campaign. This tells you which customer groups drive the most value and where to focus your effort.
How we work
Audit your current segments
We review every segment and list in your Klaviyo account. Most brands have 3-5 segments. They should have 15-25. We find every gap.
Build the segmentation framework
RFM scoring, behavioral segments, lifecycle stages, product-interest cohorts, and engagement tiers. A complete segmentation system tailored to your business.
Connect segments to messaging
Every segment gets mapped to specific campaigns and flows. VIPs get early access. New subscribers get nurture. Lapsed buyers get win-back. Disengaged subscribers get sunset.
Report and refine
Monthly reporting by segment — revenue contribution, engagement rates, and growth. We refine segment definitions quarterly based on what the data shows.
Why eCommerce brands trust us
We've built segmentation systems for 150+ eCommerce brands on Klaviyo. Our segmentation strategies typically lift revenue per recipient by 2-3x because the right message reaches the right person. As a Klaviyo Gold Partner, we use the platform's full predictive analytics suite to build segments that are always accurate.
Questions our best clients asked first
Get a custom segmentation audit for your Klaviyo account
We'll analyze your current segments, identify the gaps, and deliver a segmentation framework showing exactly which segments to build and how each one connects to revenue. A real deliverable, not a sales pitch.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
More services in eCommerce
eCommerce Email Strategy
Sending more emails isn't a strategy. Here's what is.
eCommerce email strategy that drives 30-40% of total revenue. Not more sends — smarter sends. Lifecycle mapping, segmentation, flow architecture. 150+ brands served.
Learn moreKlaviyo Email Automation
Your Klaviyo automations should generate 30-40% of your email revenue. Most stores sit at 8%.
Klaviyo Gold Partner agency that builds automated email flows generating 30-40% of total revenue. Welcome series, abandoned cart, post-purchase, win-back. 150+ clients.
Learn moreEmail Campaign Management
The average eCommerce brand sends 12 email campaigns a month. Only 3 of them make money.
eCommerce email campaign management that drives revenue — not just opens. Strategy, copy, design, segmentation, A/B testing, and reporting. 150+ brands. Klaviyo Gold Partner.
Learn moreEmail Deliverability
We took a brand from 40% spam placement back to 98% inbox in 21 days. Here's how.
Email deliverability expert for eCommerce brands. Fix spam placement, warm up sending domains, clean lists, and get back into the inbox. Klaviyo Gold Partner.
Learn moreeCommerce Retention Marketing
Acquiring a new customer costs 5x more than keeping one. So why is your entire budget on acquisition?
Retention marketing for eCommerce brands. Email flows, SMS, loyalty programs, and post-purchase strategies that turn one-time buyers into repeat customers. 150+ clients.
Learn moreEmail List Growth
What if every new subscriber was actually worth something?
Grow your email list with high-intent subscribers who actually buy. Pop-ups, landing pages, lead magnets, and opt-in strategy. No bought lists. No junk subscribers.
Learn moreReady to grow?
Book a free call