Melbourne PPC Management
A Melbourne fashion brand was spending $25K AUD/month on ads. ROAS was 1.2x. Here's what happened next.
They had the product. The brand looked incredible. Campaigns were running across Google Shopping and Meta. But the numbers told a brutal story — they were barely breaking even on ad spend. The problem wasn't the product or the platforms. It was the plumbing. Campaigns targeted overlapping audiences. Budget bled into irrelevant placements. Attribution was set up wrong, so nobody could tell which ads actually drove sales.
We rebuilt their entire paid media structure. Cleaned up the audience targeting. Built proper exclusion lists. Set up a creative testing framework that actually produced insights. And most importantly, built a measurement system that tracked AUD revenue, not just conversions. Within 90 days, ROAS hit 3.4x. By month six, 5.1x. Same monthly spend. Radically different outcome.
At GOSH Digital, we manage Google Ads, Meta, and TikTok for eCommerce brands who are done watching ad budgets evaporate. Melbourne's market is competitive — fashion, food, design, wellness — and every dollar you spend on ads needs to earn its keep. We make sure it does.
4.2x
Avg. ROAS
$23M+
Revenue Driven
150+
Clients Managed
-38%
Avg. CAC Reduction
What we do for Melbourne brands
Campaign architecture that eliminates waste
We structure campaigns so audiences don't overlap, budgets don't cannibalize, and every ad group has a clear job. Clean architecture = higher ROAS.
Creative testing at scale
We test headlines, images, videos, and offers systematically. Not random A/B tests — structured experiments that reveal what your Melbourne audience responds to.
Attribution that actually works
We build measurement frameworks that tie clicks to AUD revenue. You'll know exactly which campaigns, ad sets, and creatives drive real sales.
Cross-platform synergy
Google for intent capture, Meta for demand gen, TikTok for discovery. We coordinate across platforms so they amplify each other instead of competing for the same buyer.
How we work
Audit your ad accounts
We review campaign structure, audience targeting, creative performance, bidding strategy, and attribution. You get a clear picture of what's working and what's burning money.
Rebuild campaign architecture
New campaign structure, clean audience segmentation, proper exclusions, and a testing roadmap. Built around your products, your margins, and your target ROAS.
Launch and test
Campaigns go live with a structured creative testing cadence. We test variables methodically — not randomly — so we learn fast and scale what works.
Optimize weekly, report in AUD revenue
Bid adjustments, audience refinements, budget reallocation — all based on revenue data. You get a weekly report that speaks in dollars, not click-through rates.
Why Melbourne brands trust us
Melbourne's eCommerce market is packed with brands fighting for the same eyeballs — especially in fashion, food, and lifestyle. We manage paid media for Melbourne businesses remotely, and ad platforms are global. Your Google Ads and Meta campaigns don't care where the strategist sits. They care about structure, creative, and daily optimization. We deliver all three.
Questions our best clients asked first
Curious what better ads could look like?
No pressure. Just a conversation about your ad accounts, your goals, and whether we're the right fit. If we're not, we'll tell you straight.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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