Montreal PPC Management
A Montreal fashion brand was bleeding $18K CAD/month on ads. ROAS was 1.1x. Here's the turnaround.
The brand had everything going for it. Beautiful product. Strong local following. Campaigns running across Google Shopping and Meta in both English and French. But the numbers told a different story — they were losing money on every sale when you factored in ad spend. The problem wasn't the product. It was the paid media strategy. Campaigns targeting overlapping audiences. English and French ads competing against each other. Attribution so broken that nobody could say which creative drove an actual purchase.
That was before. After we rebuilt the account — clean campaign architecture, proper language segmentation, structured creative testing, and a measurement framework that tracked CAD revenue per campaign — the picture changed fast. ROAS hit 3.1x in 90 days. By month six, 4.4x. Same budget. Radically different structure. Radically different results.
At GOSH Digital, we manage Google Ads, Meta, and TikTok for eCommerce brands across Montreal and Canada. If you're running bilingual campaigns and can't tell which ads actually drive profitable sales, we should talk.
4.2x
Avg. ROAS
$23M+
Revenue Driven
150+
Clients Managed
-38%
Avg. CAC Reduction
What we do for Montreal brands
Campaign architecture that eliminates waste
Campaigns structured so audiences don't overlap, English and French campaigns don't cannibalize, and every ad group has a clear job. Clean architecture = higher ROAS.
Bilingual ad campaigns done right
Separate campaigns for English and French audiences. Culturally tailored creative and copy for each segment — not just translated ads. Proper budget allocation across languages.
Attribution that actually works
Measurement frameworks that tie clicks to CAD revenue. You'll know which campaigns, ad sets, and creatives drive real sales across both language markets.
Cross-platform synergy
Google for intent capture, Meta for demand gen, TikTok for discovery. Coordinated across platforms so they amplify each other instead of competing.
How we work
Audit your ad accounts
We review campaign structure, audience targeting, language segmentation, creative performance, and attribution. Clear picture of what's working and what's bleeding CAD.
Rebuild campaign architecture
New structure with proper language segmentation, clean audiences, exclusion lists, and a testing roadmap. Built around your products, margins, and ROAS targets.
Launch and test
Campaigns go live with structured creative testing in both English and French. We test methodically, learn fast, and scale what works.
Optimize weekly, report in CAD
Bid adjustments, audience refinements, budget reallocation — all based on revenue data. Weekly reports in Canadian dollars, broken down by language market.
Why Montreal brands trust us
Montreal's eCommerce market is bilingual by nature, and most PPC agencies get this wrong — they run the same ads in two languages and wonder why ROAS is low. We build separate campaign architectures for English and French audiences with tailored creative for each. Ad platforms are global. Your campaigns don't care where we sit. They care about structure, strategy, and daily optimization.
Questions our best clients asked first
Curious what better ads could do for your Montreal brand?
No pressure. Just a conversation about your ad accounts, your goals, and whether we're the right fit. If not, we'll tell you.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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