PPC & Paid Media in India
An Indian D2C brand was spending INR 15L/month on ads. Their ROAS was 1.2x. Here's what we changed.
They came to us after burning through two agencies and an in-house media buyer. INR 15 lakh a month across Google and Meta — and they were barely breaking even. The campaigns looked busy. Hundreds of ad sets. Dozens of audiences. New creatives every week. But none of it connected to a strategy. Nobody had looked at the unit economics. Nobody had mapped the customer journey from first click to repeat purchase. They were spending to spend.
Here's what we did. We paused 80% of their campaigns on day one. We rebuilt their account structure from scratch — three core campaigns aligned to the funnel stages, audiences built from their actual first-party data, and creative testing that measured against revenue, not clicks. Within 90 days, their ROAS went from 1.2x to 3.8x. Same monthly budget. Completely different outcome.
You're the one who built your brand. You know your customers. You just need a guide who knows how to turn ad spend into predictable, scalable revenue. That's what we do at GOSH Digital — for Indian D2C brands who are done guessing and ready to grow.
4.2x
Avg. Client ROAS
150+
Clients Served
-38%
Avg. CAC Reduction
$23M+
Revenue Driven
What we do for India brands
Google Ads built for Indian search intent
Search, Shopping, Performance Max, YouTube — we run every Google format that matters for Indian eCommerce. Keyword strategy accounts for Hinglish queries, regional search patterns, and mobile-heavy traffic.
Meta ads that survive the iOS privacy era
Broad targeting, Advantage+ shopping, first-party data custom audiences, and creative testing frameworks that don't rely on pixel data Apple killed. We build Meta campaigns that work in 2026, not 2019.
Full-funnel structure, not random ad sets
Top of funnel for awareness, mid-funnel for consideration, bottom-funnel for conversion, and retargeting for recovery. Each stage has its own budget, creative, and KPIs. No more dumping everything into one campaign and hoping.
Creative strategy that drives revenue, not likes
We test hooks, formats, offers, and angles systematically. UGC vs. studio. Carousel vs. video. Price-led vs. benefit-led. Every test measures against ROAS and CAC — not engagement metrics that don't pay rent.
Festive campaign scaling without blowing CAC
Diwali, Big Billion Days, Republic Day — we scale ad budgets 3-5x during peak seasons using audience pre-building, creative banks, and bid strategies tested weeks before the surge hits.
How we work
Audit your ad accounts
We review every campaign, ad set, audience, and creative across Google and Meta. You get a report showing exactly where budget is being wasted — wasted spend, audience overlap, creative fatigue, and attribution gaps.
Rebuild the account structure
We restructure your campaigns around a clear funnel: prospecting, consideration, conversion, and retention. Each stage gets the right budget allocation, audience targeting, and creative approach.
Launch and test systematically
New campaigns go live with structured creative testing. We test one variable at a time — hook, format, offer, audience — and scale winners based on ROAS and CAC thresholds, not vanity metrics.
Optimize weekly, report in revenue
Every week we adjust bids, pause underperformers, scale winners, and refresh creative. Your reports show ROAS, CAC, revenue by campaign, and blended performance — numbers that matter to your bottom line.
Why India brands trust us
We run paid media for brands across India and understand the realities of this market. Indian CPMs are lower than the US or GCC — but so are AOVs, which means your unit economics need tighter management. We factor in COD rates, return percentages, mobile-first user behavior, and regional targeting for campaigns that actually deliver profitable growth, not just cheap clicks.
Questions our best clients asked first
Same ad budget. Better ROAS. That's the goal.
Get a free audit of your Google and Meta ad accounts. We'll show you exactly where budget is being wasted and what a restructured approach looks like. No commitment. Just data.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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