Email Copywriting
Wait. Before you send that next campaign — is the copy actually written to make people buy? Or just to fill space?
Most eCommerce email copy is terrible. Not terrible in a dramatic, obvious way. Terrible in a quiet, revenue-killing way. Subject lines that get ignored because they sound like every other brand in the inbox. Body copy that describes products instead of selling outcomes. CTAs that say "Shop Now" for the 400th time this month. Flows with generic messages that could be from any store in any category.
Your subscribers opted in because something about your brand interested them. Then you send them the same bland emails as everyone else and wonder why open rates drop and revenue flatlines. The emails are not broken technically. They are broken strategically. The copy does not make people feel anything, want anything, or do anything.
We write email copy for eCommerce brands on Klaviyo. Flow copy. Campaign copy. Subject lines. Preview text. The kind of email copy that makes subscribers actually read the email, click through to the store, and buy. Every word written by eCommerce email specialists who understand purchase psychology, not generic freelance writers filling templates.
42%
Avg. Open Rate
150+
Brands Served
Gold
Klaviyo Partner
$23M+
Revenue Driven
Your email copy is not selling. It is just informing.
- Subject lines average 15-20% open rates when they should be 35-50%
- Email body copy describes features instead of selling outcomes and benefits
- Every CTA is "Shop Now" — no creativity, no urgency, no reason to click right now
- Flow emails were written once during setup and never rewritten since
- Campaign emails read like product announcements instead of compelling offers
The difference between emails people delete and emails people buy from is not design. It is copy.
What we do for Global brands
Flow email copywriting
Complete copy for all lifecycle flows — welcome, abandonment, post-purchase, VIP, win-back. Every email written to move the customer forward in their journey. Not templates. Custom copy for your brand.
Campaign copywriting
Weekly or bi-weekly campaign copy that gets opened, read, and clicked. Subject lines, body copy, and CTAs written for your specific audience and optimized over time based on performance data.
Subject line optimization
Subject lines are 80% of whether an email gets opened. We write, test, and optimize subject lines obsessively. Our clients average 35-50% open rates because the subject line does its job.
Brand voice development
If your brand voice is not defined, your emails will sound generic. We develop or refine your email voice — the way your brand talks to customers — before writing a single line of copy.
How we work
Voice and strategy
We study your brand, customers, and best-performing emails to define your email voice. What tone, personality, and messaging style makes your audience respond.
Sample emails
We write 3-5 sample emails for review. You see the voice in action and give feedback before we scale to full flow and campaign production.
Full production
All flow emails and ongoing campaign copy written, reviewed, and delivered. Designed and built in Klaviyo ready to send.
Test and improve
Monthly performance review. Subject line A/B results analyzed. Copy updated based on what your audience responds to. Continuous improvement.
Why Global brands trust us
As a Klaviyo Gold Partner, we have written email copy for 150+ eCommerce brands. Our clients average 42% open rates and measurably higher revenue per recipient because the copy is written to sell, not to fill space.
Questions our best clients asked first
Get email copy that makes people buy
Request sample email copy for your brand. We will write 3 emails in your voice so you can see what revenue-focused email copywriting looks like before committing.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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