Klaviyo Deliverability
21% of marketing emails never reach the inbox. If yours are landing in spam, your entire email program is invisible.
One in five marketing emails lands in spam or gets blocked entirely. That means if you send 100,000 emails this month, 21,000 of them are never seen by the person you sent them to. Your flows are running. Your campaigns are going out. You are writing great copy and designing beautiful emails. None of it matters if the emails do not reach the inbox.
Deliverability problems are sneaky. They start small. Open rates dip a few percentage points and you assume it is the subject line. Revenue from email drops gradually and you blame seasonality. Then one day you realize your emails are going straight to spam for a significant chunk of your list and you have been burning money sending emails nobody sees for months.
The causes are almost always the same. Your sending domain is not properly authenticated with SPF, DKIM, and DMARC. Your list has dead addresses that bounce and damage your sender reputation. You send to disengaged subscribers who never open, which tells inbox providers your emails are unwanted. And you have no monitoring in place to catch problems before they compound.
We fix and maintain email deliverability for eCommerce brands using Klaviyo. Authentication setup, list hygiene, engagement-based segmentation, warm-up protocols, and ongoing monitoring. As a Klaviyo Gold Partner, we have rescued accounts that were sending 50% of their email to spam and brought them back to 95%+ inbox placement.
21%
Emails Never Reach Inbox
95%+
Inbox Placement Target
Gold
Klaviyo Partner
150+
Accounts Fixed
Signs your deliverability is tanking
- Open rates have been declining steadily over the past 3-6 months
- Emails are landing in Gmail Promotions tab or spam folder
- Your domain is not authenticated with SPF, DKIM, and DMARC
- You have never cleaned inactive subscribers from your list
- Bounce rates are above 2% and climbing
Bad deliverability compounds. Every email that bounces or gets marked as spam makes the next email more likely to land in spam too. Fix it now or watch your email revenue disappear.
What we do for Global brands
Authentication and DNS setup
SPF, DKIM, and DMARC records configured correctly for your sending domain. The technical foundation that inbox providers require to trust your emails.
List hygiene and sunset flows
Inactive subscribers identified, re-engaged or removed. Sunset flows that automatically clean your list over time without manual intervention.
Engagement-based segmentation
Sending strategies adjusted by engagement level. Active subscribers get more. Disengaged get less. Your sender reputation improves because inbox providers see higher engagement.
Deliverability monitoring
Ongoing monitoring of inbox placement, bounce rates, spam complaints, and blacklist status. Problems caught and fixed before they damage your reputation.
How we work
Deliverability audit
Full audit of authentication records, list health, engagement metrics, bounce rates, spam complaints, and blacklist status.
Fix the foundation
DNS records corrected, list cleaned, sunset flows activated, and segmentation strategy implemented. The core issues addressed first.
Reputation recovery
If sender reputation is damaged, we implement a warm-up protocol that gradually restores inbox placement over 4-6 weeks.
Ongoing monitoring
Monthly deliverability checks, list hygiene maintenance, and proactive alerts if any metric starts trending in the wrong direction.
Why Global brands trust us
Klaviyo Gold Partner. We have fixed deliverability issues for 150+ eCommerce brands. Accounts that were at 50-60% inbox placement restored to 95%+ within 6-8 weeks using our proven protocol.
Questions our best clients asked first
Find out if your emails are actually reaching the inbox
Get a deliverability audit covering authentication, list health, engagement, and inbox placement. Know exactly where the problem is and how to fix it.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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