A brand came to us with a Klaviyo account generating $40K per month. After the audit, we found $180K sitting untouched.

A DTC skincare brand hired us to audit their Klaviyo account. They were generating $40K per month from email and thought that was solid. Revenue was coming in. Flows were running. Campaigns went out weekly. From the outside, everything looked fine.

Then we opened the account. The welcome series had three emails. Industry standard is seven to ten. There was no browse abandonment flow. No win-back sequence. No post-purchase cross-sell. The abandoned cart flow had a single email with no urgency, no social proof, and a subject line that read "You forgot something." Campaigns went to the entire list every time, meaning their most engaged VIP customers got the same email as someone who had not opened in six months. Deliverability was declining because the list had not been cleaned in over a year.

We built a prioritized action plan. Expanded the welcome series. Built seven new flows. Implemented proper segmentation. Cleaned the list. Within 90 days, that $40K per month became $180K per month. Same list. Same products. Same brand. Just a properly built Klaviyo account. That is what a Klaviyo audit reveals.