Your email program is not underperforming. It is under-built. There is a difference.

Most eCommerce brands have three email flows: a welcome series that was written two years ago, an abandoned cart sequence that sends one email, and a monthly campaign that goes to the entire list. Then they wonder why email only generates 15% of revenue when benchmarks say it should be 30-40%.

The gap between 15% and 35% is not about sending more emails. It is about sending the right emails to the right people at the right time. A proper email program has 8-12 automated flows covering every stage of the customer lifecycle. Campaigns are segmented so engaged subscribers get different content than disengaged ones. List hygiene is maintained so your deliverability stays strong. And every email has a clear job to do in the revenue system.

Our eCommerce email audit examines your entire email ecosystem. Every flow, every campaign, your list health, deliverability metrics, segmentation strategy, and revenue attribution. You get a detailed report showing exactly where revenue is being left on the table and a prioritized action plan to capture it. We have audited 150+ email programs as a Klaviyo Gold Partner and the average brand we audit has $200K+ in unrealized email revenue sitting right there in their existing list.