Instagram users spend $200B+ per year on products they discover on the platform. Are they discovering yours?

Right now, your Instagram presence is probably doing one of two things: sitting there with organic posts reaching 3% of followers, or running boosted posts that burn budget without strategic targeting. Meanwhile, competitors run Reels ads that stop the scroll, Story ads driving swipe-ups, and Shopping ads letting users buy without leaving Instagram.

Here's what Instagram advertising should look like. Creative designed for each placement — Reels, Stories, Feed, Explore — not the same image crammed into every format. UGC-style content that looks native and doesn't feel like an ad. Shopping integration turning Instagram into a storefront. Full-funnel campaigns that introduce your brand, build desire, and convert within the Instagram ecosystem.

We manage Instagram ads as part of Meta's broader ad platform — unified audiences, shared optimization, campaigns across Facebook and Instagram simultaneously. But we design creative specifically for Instagram's visual-first environment because what works in a Facebook feed doesn't always work in a Reel.