Paying influencers for posts is the old model. The new model: performance-based partnerships that drive actual sales.

The old influencer model: pay $5,000 for a post. Get some likes. Hope for sales. Cross fingers. Check analytics. See nothing. Repeat with the next influencer because "it takes multiple touchpoints."

The new model: performance-based partnerships where creators earn commissions on actual sales. Affiliate links that track every purchase. Content rights included so you can use UGC in your paid ads. Micro-influencers with 10K-100K followers who have higher engagement and more targeted audiences than the big names. Relationships that generate ongoing content, not one-and-done posts.

We run influencer marketing as a performance channel for eCommerce brands. We recruit creators in your niche, negotiate commission-based deals, provide product and content guidelines, and track ROI down to the dollar. No more guessing if influencer marketing works — you'll see exactly which creators drive revenue.