What would happen to your brand if 50 relevant creators posted about your product next month — without a single paid sponsorship?

Product seeding is the oldest marketing play in the book. Get your product into the hands of people who have an audience, and let them talk about it. Simple concept. Terrible execution at most brands.

Here is what bad seeding looks like. Ship 500 units to random influencers. Hope for posts. Get 12 mentions. Calculate a terrible cost-per-impression and conclude that seeding does not work. That is spray and pray. It works about as well as cold emailing your entire database and hoping someone replies.

Here is what strategic seeding looks like. Identify 50-100 creators whose audience actually overlaps with your customer base. Personalized outreach that makes them feel selected, not mass-mailed. Packaging that is designed to be unboxed on camera. Follow-up that nurtures the relationship beyond one post. Tracking that connects seeding to actual website traffic and revenue.

We build product seeding programs that generate earned media at a fraction of paid influencer costs. The products are free. The strategy is what you pay us for.