Most influencer gifting programs send 100 products and get 3 posts. Ours send 25 products and get 20 posts. The difference is targeting, not volume.

The spray-and-pray approach to influencer seeding wastes product and time. Ship 100 units to 100 creators. Maybe 10 open it. Maybe 5 post about it. Maybe 2 of those posts are any good. You spent $3,000 on product and shipping to get 2 Instagram stories that disappear in 24 hours.

The problem is not seeding. The problem is targeting. Most brands pick influencers by follower count. But follower count does not predict whether someone will post, create quality content, or drive sales. Content rate does. Previous brand collaboration patterns do. Engagement authenticity does. Audience demographics do.

We run influencer seeding programs that target creators based on their likelihood to create content, not their follower count. We identify micro-influencers (5K-50K followers) with high content creation rates, authentic engagement, and audiences that match your customer profile. We send personalized outreach — not a mass DM. We include a creative brief that makes content creation easy. And we track every post, every piece of content, and every sale attributed to seeded creators.

The result: 60-80% post rate from seeded products. Content you can repurpose for ads and email. Sales attributed to creator content. And creator relationships that turn into ongoing partnerships.