Product Launches
A supplement brand launched their new flavor with our system. Sold 3,000 units in 72 hours. The waitlist was 8,400 people.
They had a good product and a loyal audience. What they did not have was a launch system. Previous launches went like this: post on Instagram, send one email, add the product to the site. First day sales: decent. Second day: drops off. By week two, the "new product" feels old.
We rebuilt their launch from the ground up. Eight weeks before launch: behind-the-scenes content showing the new flavor in development. Four weeks before: waitlist opened with early access as the incentive. Waitlist hit 8,400 in three weeks because the incentive was real — early access + 15% off. One week before: teaser emails with countdown. Launch day: waitlist gets access 6 hours before the public. 3,000 units sold in the first 72 hours.
The mechanics are repeatable. Anticipation. Waitlist. Scarcity. Early access. Launch. Follow-up. Every product launch should follow this framework because the alternative — putting a product on the site and hoping people notice — is not a strategy.
We plan and execute product launches for eCommerce brands. The complete system from pre-launch hype to post-launch conversion.
3,000
Units in 72 Hours
8,400
Waitlist Signups
150+
Brands Served
$23M+
Revenue Driven
Your product launches are not launches. They are listings.
- New products added to the site with an Instagram post and one email — no launch system
- No waitlist capturing demand before the product is available
- No anticipation building — launch day is the first time customers hear about the product
- VIP customers find out about new products at the same time as everyone else
- Launch day sales are the peak — everything declines from there because there is no follow-up
A product launch without a system is a listing. A product launch with a system sells out.
What we do for Global brands
Pre-launch hype building
Behind-the-scenes content, teaser emails, and social campaigns that build anticipation 4-8 weeks before launch. By launch day, your audience is already sold.
Waitlist with incentives
Waitlist landing page with real incentives — early access, exclusive pricing, limited bundles. Waitlist size gives you demand data and launch-day conversion is dramatically higher.
Launch day execution
VIP early access. Waitlist exclusive window. Public launch with urgency. Email and SMS sequences coordinated with paid media. Maximum impact in the first 72 hours.
Post-launch conversion
Follow-up for waitlist members who did not buy. Reviews and UGC from early buyers. Restock urgency if inventory is limited. The launch continues for 2-3 weeks, not just 24 hours.
How we work
Launch strategy
We define the launch timeline, waitlist strategy, pricing, email sequence, paid media plan, and success metrics. Everything planned before any content is created.
Pre-launch activation
Waitlist goes live 3-4 weeks before launch. Teaser content deployed. Email warmup sequence begins. Anticipation builds across every channel.
Launch execution
VIP early access, waitlist access, and public launch deployed in sequence. Email, SMS, and paid media coordinated for maximum day-one impact.
Post-launch optimization
Follow-up sequences for non-purchasers. UGC and review collection from buyers. Restock or continuous availability messaging. Full launch performance analysis.
Why Global brands trust us
We have planned and executed product launches for 150+ eCommerce brands. Brands that use the full launch system — waitlist, hype, early access, urgency — consistently sell 5-10x more in the first week than brands that simply list the product on their site.
Questions our best clients asked first
Launch products that sell out. Not products that sit.
Book a call and we will plan your next product launch — waitlist strategy, email sequence, paid media plan, and post-launch follow-up. Revenue in the first 72 hours, not over 72 days.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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