Plant-Based Paid Media

What if your ads reached the exact vegan, keto, or whole30 shopper searching for your specific product?

Promise: Ads that target dietary-specific audiences with recipe-driven creative that converts health-conscious consumers.

Picture: A vegan meal-prepper sees your plant protein in a recipe ad. A keto dieter sees your low-carb snack bar comparison. Each audience gets creative that speaks to their specific dietary identity.

Proof: Our plant-based clients hit 3-5x ROAS with dietary-targeted campaigns vs. generic "health food" targeting.

Push: Free media plan with dietary audience segments, recipe creative direction, and budget allocation.

Get Your Free Media Plan30 min. No pitch deck.

3-5x

ROAS

150+

Brands Served

$70M+

Revenue Driven

Dietary

Targeted Audiences

The Plant-Based Food eCommerce opportunity

Plant-based advertising works best when targeted by dietary identity: vegan, vegetarian, flexitarian, keto, whole30. Each group responds to different messaging.

What plant-based food brands get wrong with paid media

  • Generic health food targeting reaching non-buyers
  • Same creative for vegans and flexitarians
  • No recipe-driven ad creative
  • Google Shopping missing dietary keywords in titles
  • No subscription promotion in ad funnels

How we do paid media for plant-based food brands

Dietary-identity audience segments. Recipe-driven creative. Google Shopping with dietary-specific product titles. Subscription landing pages for recurring food purchases.

What's included

  • ✓Dietary-specific Meta audience targeting
  • ✓Recipe-driven ad creative direction
  • ✓Google Shopping with dietary keywords
  • ✓TikTok recipe and taste-test content
  • ✓Subscription promotion in ad funnels
  • ✓Monthly ROAS by dietary segment
FAQ

Honest answers to
common questions

Reach the right dietary audience with the right creative

Free media plan with dietary targeting and recipe creative direction.

Pick a Time

30 minutes. No pitch deck. Just your data and our honest take.

More for Plant-Based Food brands

Plant-Based Email

Plant-based food brands with recipe email content have 2x the engagement rate of brands that only send product promotions.

Klaviyo email marketing agency for plant-based food DTC brands. Recipe-driven flows, dietary segmentation, replenishment automation. 150+ brands, Gold Partner.

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Plant-Based SEO

You are trying to rank for "plant-based protein." Impossible Burger owns that term. But "best vegan protein powder for smoothies" has 8K monthly searches and room to rank.

Plant-based food SEO targeting recipe searches, ingredient queries, and dietary-specific terms. Organic traffic from health-conscious buyers.

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Plant-Based Shopify

A plant-based snack brand added dietary filtering and subscription. Conversion doubled. Repeat purchase rate tripled.

Custom Shopify stores for plant-based food brands. Dietary filtering, subscription, recipe integration, and nutritional display. 150+ clients.

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Subscription Box Paid Media

What if your subscription ads targeted customers by their predicted LTV instead of just getting the cheapest first-box conversion?

Subscription box ad campaigns that acquire subscribers at sustainable CAC. Meta, Google, TikTok — optimised for LTV, not just first box.

Learn more

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