Subscription Box Paid Media

What if your subscription ads targeted customers by their predicted LTV instead of just getting the cheapest first-box conversion?

Promise: We build paid media campaigns that acquire subscribers who stay, not just subscribers who try one box and cancel.

Picture: Most subscription box ads optimise for the first conversion — the cheapest possible cost to get someone to subscribe. But a $15 CAC subscriber who cancels after one month is more expensive than a $40 CAC subscriber who stays for 12 months. The maths of subscription advertising is about LTV, not CPA.

Proof: Our subscription clients consistently acquire subscribers with 8-12 month average retention because we optimise targeting and creative for retention signals, not just conversion signals.

Push: We will build a media plan that targets high-LTV subscribers, models the unit economics, and shows you the CAC you can afford based on your retention data.

Get Your Free Media Plan15 min. No pitch deck.

8-12 Mo

Avg. Subscriber Retention

150+

Brands Served

$23M+

Revenue Driven

LTV

Optimised for Lifetime Value

The Subscription Boxes eCommerce opportunity

Subscription box advertising requires fundamentally different economics than one-time purchase advertising. You are not selling a product — you are acquiring a recurring revenue relationship. The correct metric is payback period (how many months until CAC is recovered) and LTV-to-CAC ratio, not first-box CPA.

What subscription boxes brands get wrong with paid media

  • Optimising for cheapest first-box conversion instead of subscriber lifetime value
  • No distinction between trial seekers and committed subscribers in ad targeting
  • Creative shows box contents but does not communicate the subscription value proposition
  • No retargeting for site visitors who viewed the subscription page but did not convert
  • Cannot measure which ad audiences produce the longest-retaining subscribers

How we do paid media for subscription boxes brands

We optimise subscription ads for LTV, not just first conversion. This means: targeting lookalike audiences from your longest-retained subscribers (not all subscribers). Creative that communicates recurring value, not just one-box contents. Landing pages designed for subscription conversion with commitment framing.

We model unit economics upfront: what CAC can you afford given your average retention, subscription price, and margins? Then we build campaigns within that CAC target, optimising for subscriber quality over quantity.

What's included

  • ✓LTV-based audience targeting from your retention data
  • ✓Subscription-specific ad creative (value proposition, not just box reveal)
  • ✓Unit economics modelling: CAC target based on LTV and payback period
  • ✓Landing page optimisation for subscription conversion
  • ✓Retention-cohort reporting: which ad sources produce the best subscribers
  • ✓Monthly ROAS and payback period reporting

Questions our best clients asked first

Acquire subscribers who stay, not just subscribers who try

Free media plan with LTV-based targeting, CAC modelling, and creative direction for your subscription box.

Pick a Time

15 minutes. No pitch deck. Just your data and our honest take.

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