Activewear SEO
Lululemon owns "yoga pants." But "best squat-proof leggings for thick thighs" has 12K monthly searches and zero DTC brands ranking.
Before: Targeting "activewear" and "leggings" — dominated by Nike, Lululemon, and Amazon.
Bridge: We find the specific searches athletes make: body-type specific, activity-specific, and performance-specific. "Best running shorts for chafing." "Squat-proof leggings under $50." "Moisture-wicking tank for hot yoga."
After: Rankings for hundreds of specific fitness searches. Organic traffic from athletes who know what they need and are ready to buy.
290%
Avg. Organic Lift
150+
Clients
$23M+
Revenue
5-7 Mo
To Rankings
The Activewear eCommerce opportunity
Activewear SEO opportunity is in specific, body-type, and activity-specific searches that big brands address generically.
What activewear brands get wrong with seo
- Generic keyword targeting where Nike and Lulu dominate
- No body-type or activity-specific content
- Product pages missing performance specs athletes search for
- No workout content driving organic traffic
- Size guide missing from product pages
How we do seo for activewear brands
Activity and body-type focused keyword strategy. Performance-spec product pages. Workout and fitness content targeting top-of-funnel searches. Size guide content reducing returns.
What's included
- ✓Activity-specific and body-type keyword research
- ✓Performance-focused product page SEO
- ✓Workout and fitness content strategy
- ✓Size guide content targeting "best X for my body type" searches
- ✓Collection page restructuring by activity
- ✓Monthly ranking and organic revenue reporting
Questions our best clients asked first
Own the specific searches athletes make before buying
Book a call and we will show you the activity-specific keywords your activewear brand can own.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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Learn moreOutdoor Gear SEO
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Learn moreReady to grow?
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