Shopify & eCommerce
Shopify Plus
Quick definition
Shopify's enterprise tier for brands above ~$1M ARR. Adds checkout extensibility, B2B, multi-store, dedicated launch manager, higher API limits.
What it actually means
Shopify Plus starts at $2,300/month base subscription (variable based on revenue), targeting brands typically above $1M-2M ARR. Key differentiators over Shopify Advanced: checkout extensibility (custom checkout components), Shopify Functions (custom logic at checkout), B2B/wholesale module, multi-store rollups (10 expansion stores), higher API rate limits, dedicated merchant success manager, and access to Plus-exclusive apps. The breakeven vs Advanced is typically $2M+ ARR — below that, the Plus uplift rarely justifies the cost.
Related terms
Checkout Extensibility (Shopify)
Shopify Plus's modern checkout customization model using web pixels, UI extensions, and Functions — replacing the deprecated checkout.liquid.
Shopify Functions
Server-side WebAssembly modules that run custom logic at checkout — discounts, shipping rules, payment customizations, validation.