B2B eCommerce is a $1.8T market. Shopify Plus now lets you run wholesale alongside DTC — from one store.

You're a DTC brand and retailers want to carry your products. But running wholesale feels like it needs a separate system — different pricing, net terms, company accounts, minimum order quantities. So you've been handling it over email and spreadsheets. Or you set up a clunky wholesale platform that doesn't talk to your Shopify store.

Shopify Plus changed this. The native B2B channel lets you run wholesale and DTC from one Shopify store. Custom price lists per company. Net 30/60/90 payment terms. Company accounts with multiple buyers. Draft orders and quick order forms. Volume discounts and minimum quantities. All managed inside the same Shopify admin you already know.

We set up and optimize Shopify B2B wholesale channels for DTC brands expanding into wholesale. The setup is more complex than standard Shopify — pricing rules, company hierarchies, payment terms, and catalog management all need proper configuration. We handle the technical setup so your wholesale channel works seamlessly alongside your DTC store.