How do I know if my analytics are misconfigured?

If Shopify and GA4 show different revenue numbers by more than 5%, if your ad platforms claim more conversions than you actually received, or if you cannot answer "what is my CAC by channel?" — your analytics need work.

What tools do you use for dashboards?

Looker Studio (Google Data Studio) for most clients — free, flexible, and connects to all major data sources. For advanced needs: Triple Whale, Northbeam, or custom setups depending on your budget and requirements.

How long does analytics setup take?

GA4 fix and event setup: 1-2 weeks. Full dashboard and attribution system: 3-4 weeks. Ongoing analysis starts immediately after setup.

Should we use Triple Whale or similar tools?

Depends on your ad spend and need for attribution clarity. Under $20K/month in ads, GA4 with proper setup is sufficient. Above $20K, tools like Triple Whale or Northbeam add significant value for multi-touch attribution.

What does analytics setup cost?

GA4 audit and fix: $1,500-$2,500. Full analytics setup with dashboards: $3,000-$6,000. Ongoing monthly analysis: $1,500-$3,000 per month. Free audit call to assess current state.

Shopify Analytics

74% of eCommerce brands make decisions based on bad data. Their analytics are misconfigured and they do not know it.

Right now you have Shopify admin reports, Google Analytics (probably misconfigured), maybe a few app dashboards, and a spreadsheet someone updates manually. Each platform shows different numbers. Shopify says one thing about revenue. GA4 says another. Your ad platforms claim credit for 150% of your sales combined. You do not actually know which channel is driving profitable growth and which is wasting money.

Now picture analytics that actually work. One dashboard showing real revenue by channel with proper attribution. Customer acquisition cost by source that accounts for returns and cancellations. Lifetime value by cohort so you know which customers are actually profitable. Product analytics showing margin contribution, not just revenue. Funnel visualization showing exactly where conversions die and where to focus optimization.

We set up analytics systems for Shopify stores. Proper GA4 implementation, custom reporting dashboards, attribution modeling that accounts for multi-touch journeys, and data pipelines that give you a single source of truth. The goal is decisions made from data you trust — not three conflicting reports and a gut feeling.

Get Your Free Analytics Audit15 min. No pitch deck.

74%

Brands with Bad Data

150+

Stores Served

$23M+

Revenue Driven

Source of Truth

Your data is probably lying to you and here is how.

Shopify and Google Analytics show different revenue numbers and you do not know which to trust
Ad platforms claiming more conversions than actually occurred due to overlap and misattribution
No visibility into customer LTV, cohort behavior, or acquisition cost by source
GA4 is installed but not configured correctly — events firing wrong, conversions not tracked
Decisions being made on revenue numbers that do not account for returns, refunds, or ad spend

Bad data is worse than no data. At least with no data you know you are guessing. Bad data gives you false confidence in wrong decisions.

What we do for Global brands

GA4 proper implementation

Full Google Analytics 4 setup with enhanced eCommerce tracking, custom events, conversion actions, and cross-domain tracking configured correctly. Not the default install — a real implementation.

Custom reporting dashboards

Single-source-of-truth dashboards combining Shopify, GA4, ad platform, and email data. Revenue by channel, CAC, LTV, ROAS, and funnel metrics in one view updated daily.

Attribution modeling

Multi-touch attribution that gives appropriate credit to all channels in the customer journey. No more ad platforms claiming 150% of your sales combined.

Data-driven strategy

Monthly analysis of your data with actionable recommendations. Not just reporting — interpretation and prioritized actions based on what the numbers reveal.

Like what you see?

Let's talk about your brand.

Book Now

How we work

Step 01

Analytics audit

Full review of your current tracking setup. What is broken, what is missing, what is misconfigured. You get a clear picture of how unreliable your current data is.

Step 02

Implementation

GA4 rebuilt correctly, custom events configured, conversion tracking fixed, and data connections established between all your platforms.

Step 03

Dashboard and reporting

Custom dashboards built showing the metrics that actually matter for decisions. Revenue, CAC, LTV, ROAS, and funnel performance in one view.

Step 04

Ongoing analysis

Monthly data review with insights and recommendations. Numbers mean nothing without interpretation. We tell you what the data says and what to do about it.

Why Global brands trust us

We have set up analytics systems for 150+ Shopify stores. Our clients make decisions from data they trust because we build measurement systems that show what is actually happening — not three conflicting reports.

Questions our best clients asked first

Make decisions from data you trust

Get a free analytics audit. We will identify what is misconfigured, what data you are missing, and what it takes to build reporting you can actually rely on.

Pick a Time

15 minutes. No pitch deck. Just your data and our honest take.

More services in Global

eCommerce Growth Consulting

A Shopify store owner came to us doing $40K/month. Six months later, $127K. Here is what we changed.

eCommerce growth consulting. Full-funnel strategy from a team that has driven $23M+ in revenue for 150+ stores. Traffic, conversion, retention — the complete growth system.

Learn more

eCommerce A/B Testing

Stores that run structured A/B tests grow 2x faster than stores that guess. Yours is still guessing.

eCommerce A/B testing agency. We run structured split tests on product pages, checkout flows, and email campaigns to find the changes that actually move revenue. 150+ brands.

Learn more

Conversion Consulting

The average Shopify store converts at 1.4%. Our clients average 3.2%. Same traffic, different results.

eCommerce conversion consulting. Increase your store conversion rate with data-backed changes to product pages, checkout, navigation, and user experience. 150+ stores optimized.

Learn more

Shopify Performance

Every second your store takes to load costs you 7% of your conversions. Your store loads in 4.5 seconds. Do the math.

Shopify performance agency. Page speed optimization, Core Web Vitals fixes, app bloat removal, and load time improvements that directly increase conversion rate. 150+ stores.

Learn more

eCommerce CRO

You're paying $3-5 per visitor through ads. Shouldn't more of them actually buy?

eCommerce conversion rate optimization. A/B testing, UX improvements, and checkout optimization that turn more visitors into buyers.

Learn more

Shopify Store Audit

What would you fix first if you knew exactly what was costing you sales?

Comprehensive Shopify store audit. Speed, conversion, SEO, UX, and revenue leaks identified. Actionable recommendations, not vague suggestions. 150+ stores audited.

Learn more

Ready to grow?

Book a free call

Book Call