Wilmington NC PPC Management
A Wilmington tourism company spent $9K/month on Meta ads targeting "beach lovers." Beautiful engagement. Thousands of likes. Almost zero bookings. They were advertising to people who enjoy beach photos, not people planning vacations.
Coastal businesses face a targeting trap. Everyone loves the beach. The buyer audience is specific — people actually planning trips. Targeting broad interest without filtering for booking behavior means you pay for likes, not revenue.
We rebuilt with purchase-behavior audiences. Lookalikes from actual bookers. Date-range targeting for planning windows. ROAS went from barely break-even to 3.9x.
GOSH Digital manages paid media for Wilmington businesses. 150+ clients. Serving remotely.
4.2x
Avg. ROAS
$23M+
Revenue Driven
150+
Clients Managed
-38%
Avg. CAC Reduction
What we do for Wilmington NC brands
Buyer targeting
Planning behavior, not interest.
Seasonal strategy
Planning windows.
Creative testing
Booking-focused.
Cross-platform
Google, Meta.
How we work
Audit
Audience quality check.
Rebuild
Buyer-behavior targeting.
Test
Booking-focused creative.
Optimize
Revenue.
Why Wilmington NC brands trust us
Wilmington needs buyers, not fans. 150+ clients.
Questions our best clients asked first
Likes do not pay the bills. Bookings do.
No pressure. Audience audit.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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