Richmond PPC Management
A Richmond eCommerce brand was spending $15K/month on ads. Their agency reported 4x ROAS. The real number was 1.8x. Here's what happened.
The agency was using platform-reported ROAS — the number Google and Meta spit out that conveniently makes everything look profitable. But when we pulled actual bank deposits and compared them to total ad spend, the real number was 1.8x. Barely breaking even after cost of goods. Campaigns overlapped. Audiences were bidding against each other. And the attribution model was double-counting conversions across platforms so the same sale showed up twice.
We rebuilt the measurement framework first — real revenue from the bank account, not platform vanity numbers. Then we restructured every campaign. Clean audiences. Proper exclusions. A testing cadence that produced learnings you could actually act on. Within 60 days, the real ROAS hit 3.4x. Within six months, 5.1x. Same budget. Dramatically different outcome.
That's the difference between a PPC vendor and a growth partner. GOSH Digital manages Google Ads, Meta, and TikTok for Richmond brands who want honest numbers, not comforting ones. RVA runs on transparency. Your ad spend should too.
4.2x
Avg. ROAS
$23M+
Revenue Driven
150+
Clients Managed
-38%
Avg. CAC Reduction
What we do for Richmond brands
Campaign architecture for profit
Clean structure. No audience overlap. No cannibalization. Every ad group with a clear job and a revenue target.
Creative testing that teaches
Systematic testing of headlines, images, videos, and offers. Structured experiments — not random split tests that waste budget.
Real revenue attribution
Measurement tying clicks to actual bank deposits — not platform-inflated conversion numbers that look good in a slide deck.
Cross-platform coordination
Google for intent. Meta for demand generation. TikTok for discovery. Coordinated for amplification, not competition.
How we work
Audit your ad accounts
Structure, targeting, creative, bidding, attribution. Clear picture of where money is wasted and where opportunity sits.
Rebuild architecture
New structure, clean audiences, exclusions, and a testing roadmap. Built around your margins and ROAS targets.
Launch and test
Campaigns live with structured testing. Methodical variables. Fast learnings. Scale what wins.
Optimize weekly, report in revenue
Bids, audiences, and budgets adjusted on revenue data. Weekly reports in real dollars — not platform fairy tales.
Why Richmond brands trust us
Richmond demands transparency — and your ad agency should too. We manage paid media for RVA brands remotely because ad platforms are global. Your campaigns don't care where the team sits. They care about honest measurement, clean structure, and daily optimization.
Questions our best clients asked first
Curious what honest ad reporting looks like?
No pressure. Just a conversation about your accounts, your goals, and whether we're the right fit.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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Learn moreReady to grow?
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