We've audited over 200 ad accounts. The average business wastes 32% of their ad budget on campaigns that generate zero revenue. Tucson is no exception.

Here's what 32% waste looks like in practice. Audiences overlapping so you're bidding against yourself. Broad match keywords eating budget on irrelevant searches. No negative keyword lists. Creative that hasn't been refreshed in months. And an attribution model that counts the same conversion three times across platforms so everything looks great on paper while the bank account tells a different story.

The fix isn't complicated. It just requires someone who cares more about your revenue than their management fee. Clean campaign architecture where every dollar has a job. Audiences that don't overlap. Negative keywords that stop waste. Creative testing that produces real learnings. And measurement that tracks actual sales — not platform-reported conversions that make agencies look good.

GOSH Digital manages Google Ads, Meta, and TikTok for Tucson brands who want straight answers and real results. We've driven $23M+ across 150+ clients. Average ROAS: 4.2x. We report in revenue, not impressions. And if something isn't working, we'll tell you that too.