Paid media in Nigeria works — when someone actually tracks where the money goes.

We took over a Lagos fashion brand's Meta campaigns that were running at 1.4x ROAS. The campaigns were broad-targeted, the creative hadn't changed in three months, and nobody was tracking which ads drove actual purchases versus just clicks. Within 60 days, we restructured the account around customer LTV segments, launched creative tests tied to purchase data, and rebuilt the conversion tracking from scratch. ROAS hit 3.8x. Cost per acquisition dropped 41%.

That's not magic. That's what happens when paid media is managed with data discipline. When someone builds campaigns around unit economics instead of guesswork. When creative is tested against revenue, not likes. When bids get optimised weekly, not monthly.

GOSH Digital manages paid media for eCommerce brands across Google, Meta, and TikTok. We build every campaign around your margins, AOV, and LTV. We model target CPA and ROAS before spending. And we report in revenue so you always know exactly what your ad spend produced. Lagos brands are spending serious money on ads. We make sure it comes back — with a return.