Lagos eCommerce Growth
A Nigerian consumer brand was spending ₦8M a month on marketing. Revenue hadn't moved in six months. Here's what went wrong — and how we fixed it.
They had strong products and a growing Instagram following. But their marketing was scattered. Google Ads were managed by a freelancer. Email was a monthly blast from Mailchimp. Social media ads ran on broad targeting because nobody had built proper audience segments. The website converted at 0.9%. Three vendors, three invoices, zero coordination. Money went out. Revenue didn't grow.
The problem wasn't the budget. It was the architecture. Every channel operated in a silo. Nobody connected acquisition to retention. Nobody modelled which customers were profitable to acquire. Nobody was looking at the full picture.
We consolidated everything. Restructured ad campaigns around customer purchase data. Migrated email to Klaviyo and built 9 automated flows. Launched an SEO content strategy for their product categories. Redesigned the product pages and mobile checkout. Within seven months: revenue tripled. ROAS went from 1.6x to 4.1x. Email was generating 28% of total revenue. And every channel made the other channels work harder.
GOSH Digital does this for Lagos eCommerce brands every day. One team, one strategy, one revenue target. No silos. No finger-pointing. Just growth that compounds.
$23M+
eCommerce Revenue Driven
150+
Brands Served
4.2x
Avg. ROAS
34%
Avg. Email Revenue Share
What we do for Lagos brands
Full-funnel eCommerce strategy
Acquisition, retention, and conversion connected. SEO brings organic traffic, paid media scales what converts, email drives repeat purchases, CRO turns browsers into buyers.
Retention marketing for repeat revenue
Klaviyo flows, segmented campaigns, post-purchase sequences, and loyalty triggers that increase LTV and reduce dependence on expensive paid acquisition.
Built for the Nigerian market
Mobile-first design, payment gateway optimisation, marketing campaigns timed to Nigerian shopping patterns and seasonal trends. We build for how Nigerians actually buy.
Conversion rate optimisation
Product pages, checkout flow, cart experience — we find where visitors drop off and fix it. In a market where traffic is expensive, conversion rate is everything.
How we work
Full eCommerce audit
We review your store, ad accounts, email platform, analytics, and customer data. You get a complete picture of what's working, what's broken, and what's missing.
Build the growth model
We map the customer journey, model LTV by acquisition channel, and identify the highest-leverage opportunities. Strategy comes from data.
Execute across every channel
Paid media, SEO, email flows, site optimisation — one team executes it all. No handoffs between vendors. One strategy, one revenue target.
Scale what works
Monthly reviews tie every channel to revenue. We scale winners, cut losers, and continuously find new growth levers as the Nigerian market evolves.
Why Lagos brands trust us
Nigeria's eCommerce market is one of the fastest-growing in Africa — and Lagos is the engine. Fashion, beauty, consumer electronics, and health brands are building real online businesses. We work with Lagos brands remotely and bring the same data-first methodology that's driven $23M+ for 150+ clients globally. Your growth depends on strategy and execution, not geography.
Questions our best clients asked first
Your marketing channels are stronger together.
Book a free eCommerce growth call. We'll walk through your store, your data, and the biggest opportunities we see. No obligation. Just a clear picture of what's possible.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
More services in Lagos
Lagos Digital Marketing
Nigeria's eCommerce market is projected to hit $75 billion by 2025. If your brand isn't growing, the market isn't the problem.
Lagos digital marketing agency driving real revenue for Nigerian eCommerce brands. SEO, paid media, email, and full-service growth. 150+ clients, $23M+ driven.
Learn moreLagos Shopify Experts
80% of your Nigerian customers are on mobile — and your Shopify store was designed for desktop.
Lagos Shopify agency for store builds, redesigns, and CRO. Mobile-first, speed-optimised stores for Nigerian eCommerce brands. 150+ brands served globally.
Learn moreLagos Email & SMS Marketing
What if every customer who bought from you once came back and bought again — automatically?
Lagos email marketing agency and Klaviyo Gold Partner. Flows, segmentation, and campaigns driving real revenue for Nigerian eCommerce brands. 150+ clients.
Learn moreAuckland eCommerce Growth
We helped an outdoor brand grow from $38K to $210K per month in eCommerce revenue. Here's how we do it for Auckland brands.
Auckland eCommerce marketing agency for DTC and Shopify brands. Full-service growth: SEO, paid media, email, CRO. 150+ clients, $23M+ revenue driven.
Learn moreSingapore eCommerce Growth
A Singapore beauty brand came to us doing $45K a month. Nine months later, they cleared $280K. Here's what changed.
Singapore eCommerce marketing agency for DTC and Shopify brands. Full-service growth: SEO, paid media, email, CRO. 150+ clients, $23M+ revenue driven.
Learn moreJohannesburg eCommerce Growth
A South African fashion brand went from R280K to R1.4M per month in online revenue. Here's what we did differently.
Johannesburg eCommerce marketing agency for DTC and Shopify brands. Full-service growth: SEO, paid media, email, CRO. 150+ clients, $23M+ revenue driven.
Learn moreReady to grow?
Book a free call