If your PPC agency can't tell you exactly how many rands your ads generated this month, fire them.

Johannesburg eCommerce brands are spending real money on Google Ads and Meta. The budgets are going up every quarter. But the accountability isn't. Your agency sends a report with clicks, impressions, and CTR. You can't tie any of it to actual ZAR in your bank account. CPAs are climbing and nobody can explain why. New customer acquisition costs more every month, but nobody has modelled whether those customers are profitable at that CPA.

This is what happens when paid media runs on autopilot. Campaigns launch with broad targeting, generic creative, and bid strategies that optimise for clicks instead of purchases. Nobody reviews performance weekly. Nobody models the unit economics. Nobody cuts the campaigns that waste money. The agency bills. You pay. Revenue stays flat.

GOSH Digital manages paid media like it's our own money on the line. We build every campaign around your unit economics — CAC, LTV, AOV, margin. We model target CPA and ROAS before spending a cent. Creative gets tested against purchase data, not clicks. And we optimise weekly, not monthly. South Africa's eCommerce market is growing, and the brands that run disciplined paid media now will dominate the next five years.