Acquiring a new customer costs 5-7x more than reactivating one who already bought from you. Most brands ignore their lapsed buyers entirely.

You spent money to acquire them. They bought. They liked the product (no return, no complaint). Then they disappeared. Six months later, they are buying from a competitor because nobody reminded them you exist.

This is a solved problem. Winback flows trigger when a customer has not purchased within a defined timeframe — typically 60, 90, or 120 days depending on your purchase cycle. The flow re-engages them with a sequence of emails: a gentle reminder, a product recommendation based on their purchase history, a time-limited offer, and a final "we miss you" with a stronger incentive.

The problem is most winback flows are set up once and never optimized. Generic timing that does not match the actual repurchase cycle. Same offer for a customer who spent $20 and a customer who spent $500. No segmentation by product category, purchase frequency, or engagement level. One-size-fits-none.

We build Klaviyo winback programs that use your actual data. Winback timing calibrated to your purchase cycle. Offers scaled by customer value. Segmentation by product category and engagement. As a Klaviyo Gold Partner, we have reactivated lapsed buyers for 150+ brands.