Do you design directly in Klaviyo or in an external tool?

We design in Klaviyo's native editor. This means your templates are fully editable by your team after delivery — no need for a designer to make simple changes. We build using Klaviyo's block editor for maximum flexibility and use custom HTML only when the native editor can't achieve the desired layout.

How many templates do we need?

Most brands need 3-5 core campaign templates (promotional, editorial, product launch, announcement, and newsletter) plus 10-15 flow email designs. We also build a module library of 8-12 reusable blocks. This gives you enough variety for any campaign while maintaining brand consistency.

Can you redesign our existing emails or do you start from scratch?

Either. If your current emails are structurally sound but visually outdated, we redesign within the existing framework. If the entire approach needs rethinking — layout, hierarchy, CTA strategy — we start fresh. Most clients get the best results from a ground-up redesign.

How do you test email designs for performance?

We A/B test layout variations, CTA button colors and placement, image-heavy vs. text-focused designs, and module ordering. Tests run on live campaigns with statistically significant sample sizes. We use the results to iterate on templates monthly. Design decisions are backed by data, not opinions.

What does a Klaviyo email design package cost?

A full design package — 3-5 campaign templates, complete flow email designs, and a modular block library — runs $4,000-$7,000 as a one-time project. Ongoing design support for new campaigns and flow additions starts at $1,500/month. Most clients bundle design with their Klaviyo management retainer.

Klaviyo Email Design

A beauty brand redesigned their Klaviyo emails. Revenue per email jumped 47% in 30 days.

They had the flows. They had the segments. The strategy was solid. But every email looked like it was designed in 2019 — cluttered layouts, tiny text, buried CTAs, images that took 5 seconds to load on mobile. Their emails were getting opened but not getting clicked. And clicks are where the money is.

We redesigned their entire Klaviyo email library. Clean, mobile-first layouts with a single clear CTA per email. Dynamic product blocks that pulled in personalized recommendations. Brand-consistent typography and colors that matched their Shopify store. Images optimized for fast loading. And modular templates they could remix for campaigns without starting from scratch every time.

The result: revenue per email jumped 47% in the first month. Click-through rates increased 62%. And the design team that used to spend 4 hours per email campaign now spent 45 minutes using the templates we built. Better results. Less effort. That's what good Klaviyo email design does.

Book a Design Strategy Call15 min. No pitch deck.

47%

Revenue Per Email Lift

62%

Click-Through Increase

150+

Brands Designed For

Gold

Klaviyo Partner

Why Klaviyo matters for eCommerce

Email design in Klaviyo isn't just about aesthetics — it's about conversion. The best-looking email in the world is worthless if nobody clicks. And the ugliest email can outperform a beautiful one if the layout, CTA placement, and mobile experience are dialed in. We design Klaviyo emails that are both — on-brand and high-converting. Every design decision is backed by data from 150+ eCommerce accounts.

What we do on Klaviyo

Mobile-first email templates

Over 65% of eCommerce emails are opened on mobile. We design every email for phones first — clean single-column layouts, thumb-friendly CTA buttons, readable text without zooming, and images that load fast on cellular connections. Desktop is the upscale, not the default.

Brand-consistent design system

Your emails should feel like a natural extension of your website. We match your Shopify store's typography, color palette, imagery style, and brand voice across every email template. Subscribers recognize your brand before they read a word.

Modular template library

We build a library of reusable email modules — hero banners, product grids, testimonial blocks, CTA sections, footer layouts. Your team can assemble new campaigns in minutes by mixing and matching modules. No more designing from scratch every send.

Dynamic product blocks

Product recommendations that pull directly from your Klaviyo catalog — personalized to each recipient based on browsing history, purchase history, and segment. Dynamic blocks update automatically so your emails always show current products with correct pricing and images.

Conversion-optimized layouts

Every email has a single primary CTA with a clear hierarchy: hook, value proposition, social proof, CTA. We use heat map data and click tracking from 150+ accounts to place elements where subscribers actually look and click.

Flow email design packages

Complete design packages for your automated flows — welcome series, abandoned cart, post-purchase, win-back. Each flow gets a cohesive design that tells a visual story across the email sequence while staying consistent with your campaign templates.

Why GOSH Digital for Klaviyo

We've designed thousands of eCommerce emails across 150+ brands. We know what converts because we have the data — click maps, revenue attribution, and A/B test results from millions of email sends. Most email designers care about aesthetics. We care about clicks, and we use data to prove what works.

And because we build the full Klaviyo system — flows, campaigns, segmentation — our design work is always integrated with the strategy. The email design matches the flow's goal. The CTA placement aligns with the campaign's conversion target. The dynamic blocks serve the segmentation strategy. Design and strategy working together is what produces 47% revenue lifts, not just a prettier inbox.

Questions our best clients asked first

Your emails are being opened. Are they being clicked?

Book a design strategy call. We'll review your current Klaviyo email designs, identify the layout and CTA issues hurting your click-through rates, and show you what high-converting eCommerce email design looks like for your brand.

Pick a Time

15 minutes. No pitch deck. Just your data and our honest take.

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